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Career Professionals, Inc.

Brand Manager - Marketing / Ad Agency

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  • Posted 9 hours ago
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Job Description

  • Drive client's revenue based on approved sales marketing strategies.
  • Analyze brand positioning, competitors, and consumer insights to establish effective positioning and identify target audiences.
  • Develop marketing plans with clear objectives across channels and segments.
  • Gather market insights to create strategies that meet business objectives and maintain brand identity.
  • Lead creative development to motivate target audiences to take action.
  • Assess the effectiveness of current marketing initiatives and report on impact.
  • Present ideas and deliverables to internal and external teams; communicate marketing strategies, programs, and budgets to management.
  • Collaborate with cross-functional teams to uncover insights and implement branding strategies.
  • Manage the conception, budgeting, development, and implementation of marketing plans to enhance corporate branding.
  • Conduct analytics reporting across platforms, extracting insights for future campaigns and go-to-market strategies.
  • Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
  • Identify revenue opportunities within the client base and drive consistent growth.
  • Manage content and updates for customer touchpoints, establish budgets, and support sales.
  • Develop a B2B marketing strategy targeting channel partners.
  • Serve as the link between sales, distribution, and marketing, identifying opportunities useful to all partners.
  • Work with logistics to ensure sufficient product availability and support channel partners with communications materials.
  • Monitor and assess each channel's performance, addressing competitive threats and supporting growth.
  • Attend trade shows and promotional events to promote partner programs.
  • Create reports to forecast future performance and develop intermediary marketing collateral.
  • Address issues raised by channel partners and take corrective actions where necessary.

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Job ID: 137857143