Brand Manager, Health Business

Job Summary:

The Brand Manager GOBE is responsible in developing & executing D.A.R.E.* brand & product strategies under his/her assigned GOBE Brands (under 1 category scope) in order to build differentiation, drive profitability and brand love for retail stores while attaining customer satisfaction in O+O stores and preference for GOBE products.

*D-ifferent, A-nywhere, R-elationship with customers/community, E-xperience)

This role focuses on:

• Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100 delivery of category/brand sales, total profit, and GOBE sales participation

• Business Development through on time delivery and execution of New Product Developments and be the first to launch Exclusive trendy and innovative products relevant to the category

• Brand Management through Development and implementation of brand building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics periodic assessment of competitor's activities, pricing and promo initiatives while developing aligning brand positioning and segmentation for existing and new brands