Job Summary
The Brand Manager drives brand visibility, market share, and business growth through strategic marketing initiatives. Key responsibilities include analyzing market trends, managing product launches, overseeing e-
commerce and digital marketing, and coordinating in-store and print media campaigns. This role also involves budget planning to ensure all activities align with business objectives and maintain brand consistency.
Duties & Responsibilities
- Analyze market trends, consumer preferences, and competition.
- Design market strategies to enhance brand visibility and market share.
- Prepare strategic marketing plans aligned with business objectives.
- Manage product launches from inception to execution.
- Oversee e-commerce operations and analyze performance metrics.
- Manage social media, ad campaigns, and email marketing.
- Assist in marketing planning and budget allocation.
- Coordinate in-store marketing and mall activities.
- Plan and execute marketing events.
- Coordinate print media campaigns.
Qualifications
- Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or related field.
- Experience: With at least 5+ years of experience in brand management, or related within the retail or
consumer goods industry.
- Skills:
- Proficient in Brand Development, Product Management, and Promotion.
- Skilled in inventory management, visual merchandising, and e-commerce platforms.
- Strong analytical skills for market, consumer, and competitor insights.
- Experienced with digital marketing tools, including social media, email, and ad campaigns.
- Excellent communicator with an eye for brand consistency and visual storytelling.
