The Brand Manager will be responsible for developing and executing brand strategies to grow and strengthen the organization's brand portfolio within the construction, interior design, and building materials industry. The role will oversee brand positioning, marketing campaigns, consumer insights, and market research to drive brand awareness, engagement, and business growth.
KEY RESPONSIBILITIES:
You will:
- Develop and execute comprehensive brand strategies aligned with business objectives.
- Manage brand positioning, identity, and development across the organization's portfolio.
- Plan and implement integrated brand and marketing campaigns.
- Conduct market research and analyze consumer behavior, market trends, and competitor activities.
- Translate consumer and market insights into actionable brand strategies.
- Monitor and analyze brand performance, campaign effectiveness, and key marketing metrics.
- Manage brand and marketing budgets and ensure efficient allocation of resources.
- Collaborate with Sales, Marketing, Product, Operations, and other cross-functional teams.
- Coordinate with external agencies, partners, and other stakeholders to deliver brand initiatives.
- Identify opportunities to strengthen brand presence and support business growth within the construction and interior design market.
SKILLS AND QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
- Experience in the construction, interior design, building materials, furniture, or home improvement industry is highly preferred.
- Minimum of 5 years of experience in brand management, marketing, or advertising.
- Strong background in brand strategy, positioning, and development.
- Proven experience in delivering successful and measurable brand campaigns.
- Strong skills in market research, consumer insights, and brand analytics.
- Data-driven approach with the ability to translate insights into actionable strategies.
- Good understanding of consumer behavior, market trends, and competitive analysis.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- Strong cross-functional collaboration and stakeholder management skills.
- Proficient in MS Office and other relevant marketing and analytics tools.
Work Location: Caloocan City
Work Set up: Onsite
