Brand Manager
Brand Manager
asia brewery incorporated- Posted 9 hours ago
- Be among the first 10 applicants
Job Description
Manages brand P&L, portfolio strategy, product positioning, and pricing while forecasting volume, securing budget approvals, and driving business-building programs. Leads cross-functional execution of marketing campaigns—overseeing TV, print, digital, and event production—and collaborates with internal and external stakeholders to enhance market share and profitability. Analyzes sales performance, market trends, and consumer feedback, leveraging research agencies to identify growth opportunities. Supervises and appraises direct reports, maintains workplace safety and organization, and performs other duties assigned to support organizational goals.
Minimum Qualifications
Minimum Qualifications
- Bachelor of Science degree in Marketing or Business Administration.
- At least three (3) years of experience handling FMCG brands (preferably beverage) in brand management or trade marketing management.
- Experience in Alcoholic Beverage (beer or hard liquor) in the General Trade channel is an advantage.
More Info
Key Skills
About Company
Skills:
consumer marketing , Brand Management, New Product Launches, Integrated Marketing Campaigns, Marketing Execution, Demand Forecasting, Brand Strategy, Business Analysis
Skills:
Research, Marketing Data and Information Analysis, Brand Management, Brand Planning, Brand Performance Analysis, Fieldwork Implementation, Brand Communication, Market Potential Analysis, Forecasting and Trending, Marketing Communication
Skills:
Microsoft Office Applications, Analytical Skills, Brand management, Contemporary branding principles and models, Marketing management, Time and project management, Market Research Skills, Consumer Insights, Creativity
Skills:
Strategic Thinking, Product Development, Brand Management, Project Management, Marketing Strategies, Stakeholder Management
Skills:
Consumer Insights and Market Research, Brand Management, Budget and Project Management, Marketing Strategy and Planning, Strategic Thinking and Problem Solving, Product Marketing and Go-to-Market Execution, Performance Analytics and Reporting, Stakeholder Management