Brand Manager

Company Description Ardent Networks Inc. is a leading technology distributor under the LAMCO Group of Companies, developing new and value-added business opportunities for channel partners through its network of top technology providers. Backed by over a decade of experience, Ardent offers a comprehensive portfolio of IT products and services, including advanced technologies, enterprise mobility, software-computing, and data center solutions. Its fully integrated solutions help vendors and partners drive growth, profitability, and operational efficiency. Operating nationwide in the Philippines with sales offices in Metro Manila, Cebu, and Davao, Ardent has established strong partnerships with more than 500 resellers and is recognized as a distributor of choice. The company's deep understanding of the local market and end-to-end support in areas such as financial services, logistics, warehousing, and professional services make it a reliable partner for total IT solutions.

Role Description The Brand Manager is a full-time role responsible for developing, implementing, and monitoring brand strategies that strengthen Ardent Networks market position and support business growth. This hybrid role is based in Pasig, with a mix of on-site work and some work-from-home flexibility. Day-to-day responsibilities include managing brand positioning, messaging, and visual identity across channels; planning and executing integrated marketing campaigns; and ensuring consistent brand representation in all materials and communications. The Brand Manager will collaborate closely with sales, marketing, and product teams, analyze market and competitor data, track performance metrics, and recommend initiatives to enhance partner and customer engagement. The role also involves briefing and coordinating with agencies or creative partners, managing budgets and timelines, and preparing regular reports and presentations on brand performance and market insights.

Qualifications

• Brand management and marketing strategy skills, including experience developing and executing brand plans, positioning, and go-to-market initiatives.
• Strong proficiency in market research, competitive analysis, and data interpretation to inform brand and campaign decisions.
• Experience in digital and traditional marketing channels, such as social media, content marketing, events, and partner marketing programs.
• Ability to oversee creative development and brand assets, ensuring consistent visual identity, tone, and messaging across all touchpoints.
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams.
• Proven project management capabilities, including planning, prioritization, budget management, and meeting deadlines in a fast-paced environment.
• Relevant experience in IT distribution, technology, or B2B industries is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.