12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments
Brand Equity Building: Develop and safeguard Angkas brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers
Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams
Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates
Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial
Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking
Team Management: Manage and mentor junior brand associates and/or cross-functional
Requirements
Bachelor's Degree in Marketing, Business, Communications, or related field
4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestl, or similar)
Proven experience in brand strategy development, media planning, and budget management
Solid background in social media strategy, influencer partnerships, and community management
