Qualifiactions
Educational Attainment
- Bachelor's/College Degree in Marketing, Communications or similar fields of study; MBA is a
plus
Experience Required
- At least 5-7 years of solid brand / product management experience gained from FMCG or
Personal Care
Skills
- A high degree of business acumen and keen attention to detail
- Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management,
Marketing skills and Product Life Cycle Management.
- Brand awareness - a clear understanding of brands and the marketing mix
- Determination and perseverance
- Relationship management skills
- A strong focus on results
Responsibilities
BUDGET MANAGEMENT
- Manage brand marketing budgets, ensuring effective use of resources.
- Ensure compliance with internal budgetary guidelines and financial reporting requirements.
- Prepare and submit project updates including brand expenses vs. budget and actual expenses
breakdown
TEAM MANAGEMENT
- Weekly team alignment and daily checking of team work plans.
- Identify and aligns with the Brand team what products to highlight in social media assets
- Check and provide revisions to improve artworks and make sure they are within specification
BRAND STRATEGY
- Develop strategies and drive category plans to enhance market relevance and improve market
share
- Create demand through innovative product launches and drive commercial strategies
- Generate key insights based on a thorough understanding of market trends, competition and
shopping behavior
- Achieve financial KPIs including sales, margin and compliance with regulatory affairs
SALES & OPERATIONS
- Achieves Sales Target and develop campaign to hit their targets
- Create and update Estimated Date of Execution (EDE) monthly
- Coordination with interfacing departments
- Address product concern from customer and account
BRAND MARKETING EXECUTION
- Track and monitor the execution of marketing promotions, ensuring compliance with agreed-
upon strategies and objectives.
CATEGORY, PRODUCT AND INVENTORY MANAGEMENT
- Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and
increase O+O business
- Monitor product movement and implement marketing programs during the 3-month incubation
period
