Brand Lead

A leading regional e-commerce solutions company is seeking a Brand Lead to join its team in Makati. In this role, you will lead a portfolio of consumer brands across TikTok Shop, Shopee, and Lazada, driving commercial growth through brand strategy, marketplace partnerships, and cross-functional collaboration. This is an excellent opportunity to lead a high-performing team while shaping the growth of brands across Southeast Asia.

What youll do:

As a Brand Lead, you will be responsible for overseeing the end-to-end performance of your assigned brand portfolio while leading a team of Brand Managers and Store Operators. You will play a key role in developing growth strategies, strengthening client relationships, and ensuring commercial success across Southeast Asias largest e-commerce platforms.

• Lead, coach, and develop a high-performing team to achieve business objectives across multiple e-commerce platforms.
• Drive end-to-end brand performance across TikTok Shop, Shopee, and Lazada through strategic planning and execution.
• Build and maintain long-term relationships with brand principals, marketplace partners, and key external stakeholders.
• Develop and execute go-to-market strategies in collaboration with Marketing, Operations, Customer Service, and other cross-functional teams.
• Lead commercial discussions and negotiate annual agreements with marketplace and platform partners.
• Monitor business performance, analyze sales data and consumer insights, and identify opportunities to accelerate growth and improve profitability.
• Stay informed on market trends, competitor activity, and platform developments to proactively recommend growth initiatives.
• Work closely with senior leadership to define business priorities and deliver strategic commercial initiatives.
• Ensure operational excellence across assigned brands while maintaining a strong customer-focused approach.

What you bring:

The ideal candidate will have strong experience in e-commerce, key account management, or commercial leadership, combined with a proven ability to manage teams and drive business growth within a fast-paced consumer environment.

• Bachelors degree in Business, Marketing, Management, or a related discipline.
• Proven experience in e-commerce, commercial, account management, or brand management roles.
• Strong understanding of Southeast Asias e-commerce ecosystem, particularly TikTok Shop, Shopee, and Lazada.
• Demonstrated experience leading and developing high-performing teams.
• Strong commercial acumen with experience managing business performance and delivering revenue growth.
• Excellent stakeholder management and relationship-building skills with both internal and external partners.
• Strong analytical skills with the ability to interpret data and translate insights into actionable business strategies.
• Confident communication and presentation skills with the ability to influence stakeholders at different levels.
• Ability to thrive in a fast-paced, entrepreneurial environment while managing multiple priorities.

What sets this company apart:

This organisation offers the opportunity to work with some of Southeast Asias most recognized consumer brands while operating at the forefront of digital commerce. Employees are empowered with meaningful ownership, exposure to regional markets, and opportunities to collaborate across multiple functions, including commerce, marketing, creative, operations, and strategy. The company fosters a collaborative, high-performance culture where innovation, authenticity, and continuous learning are encouraged, providing excellent opportunities for both professional and regional career growth.

Whats next:

If youre passionate about e-commerce, commercial growth, and leading high-performing teams in one of Southeast Asias fastest-growing industries, this Brand Lead opportunity could be your next career move.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.