Brand Lead (eCommerce)

Southeast Asia's e-commerce is moving fast. The brands winning right now on TikTok, Shopee, and Lazada have someone leading from the front. We're looking for that person.

We're hiring a Brand Lead to join AIRR Labs.

This is a senior role with real ownership. You'll lead a team of brand managers and store operators, drive end-to-end performance across your brand portfolio, and work directly with our Unit Director to shape strategy and unlock growth. If you've been waiting for a role where your decisions actually move the needle, this is it.

What you'll own:

→ Lead and grow a high-performing team to hit brand business objectives across SEA's top platforms

→ Build and manage long-term partnerships with brands, marketplace, and social platform stakeholders

→ Define and execute go-to-market strategies with cross-functional teams across marketing, ops, and customer service

→ Negotiate and manage annual agreements with e-commerce partners and deliver results

→ Analyze brand performance and consumer behavior to identify where to grow and where to fix

→ Stay ahead of market trends and turn insights into action plans before the competition does

Who we're looking for:

• You've led teams before and know how to get the best out of people. You're comfortable in data and confident in a boardroom. You understand the SEA e-commerce landscape not just theoretically, but operationally. You move fast, communicate clearly, and you hold yourself to the same standard you hold your team.
• At AIRR Labs, we don't just manage brands, we grow them. Our team has delivered results across 11.11, 12.12, and every major campaign moment in the region. The people behind those wins are our AIRR Kids, and they're who you'll be leading.
• This is your chance to step into one of the most exciting roles in digital commerce in Southeast Asia and leave your mark on it. We hire for drive, not just credentials. If this role excites you, apply.

Why join AIRR Labs:

• Work on the region's biggest commerce platforms, TikTok, Shopee, Lazada with brands that matter.
• Be part of a team that moves fast and celebrates loudly.
• Own real work from day one.
• Grow across functions: commerce, creative, data, and strategy.
• Be an AIRR Kid , a culture built on authenticity, resilience, and lifting each other up.
• Offices in Manila, Bangkok, Kuala Lumpur, Ho Chi Minh and Singapore - regional career paths are real here.

If you know someone who would be perfect for this role, please tag them below. Apply via the link or send your CV to [Confidential Information].