Brand & Growth Marketing Associate

Key Responsibilities:

• Brand Marketing Support
• Support the execution of brand marketing campaigns across digital and offline channels (paid media, partnerships, KOL activations, OOH, events, etc.)
• Assist in coordinating campaign rollouts, timelines, and asset requirements
• Help ensure brand messaging and visuals are consistent across channels
• Track and document campaign performance and learning
• Growth & Lead Generation
• Support growth marketing initiatives focused on lead generation and customer acquisition
• Assist in executing and monitoring paid and organic campaigns across key channels
• Help set up and track experiments, A/B tests, and pilot campaigns
• Monitor funnel metrics and flag opportunities for optimization
• Performance Tracking & Analytics
• Create, update, and maintain performance dashboards to track marketing KPIs
• Pull data from multiple sources and ensure reporting accuracy
• Assist in analyzing campaign performance and marketing effectiveness
• Help translate data into clear insights and summaries for internal stakeholders
• Reporting & Insights
• Prepare weekly and monthly performance reports for the marketing team and management
• Support senior team members with analysis and presentation materials
• Share insights, learnings, and recommendations to improve campaign performance
• Maintain documentation of marketing results and best practices

• Bachelor's degree in a relevant field preferred but not required
• Demonstrated experience or training in brand marketing, growth experiments, analytics, or digital campaigns
• 3-6 years of experience in marketing, growth, or performance analytics
• Strong interest in brand marketing, growth marketing, and data analysis
• Comfortable working with numbers, dashboards, and spreadsheets
• Familiarity with analytics and reporting tools (e.g., Google Analytics, Excel/Sheets, Tableau, Power BI, or similar) or third party social media monitoring tools (e.g., Hootsuite, Emplifi, Talkwalker, Meltwater)
• Basic understanding of digital marketing channels and marketing funnels
• Strong attention to detail and willingness to learn
• Clear communication skills and ability to work cross-functionally
• Exposure to paid media platforms (Google Ads, Meta, TikTok, etc.)
• Experience supporting offline or on-ground marketing activations
• Basic knowledge of A/B testing or experimentation frameworks
• Experience in logistics, delivery, e-commerce, or on-demand businesses