Brand Communications and PR Director

POSITION SUMMARY

The Brand Communications and PR Director role is in charge of the overall PR and Digital Socials strategy and development of the brand; overseeing all corporate and brand Digital and PR initiatives including social media always-on presence, digital campaigns, community management and digital brand building activities across all relevant digital platforms; developing a crisis communication or issues management plan as the need arises to safeguard corporate reputation; serving as the official spokesperson and primary contact of media from print, radio, TV and online; and providing overall direction for the corporate social responsibility and advocacy program of the business unit.

KEY RESULT AREAS

Overall PR Strategy and Development

• Oversee all brand and corporate PR requirements of the brand from PR strategy development, conceptualization to evaluation stage.
• Oversee the appropriate and timely implementation of PR campaigns for all clusters and regional business units.
• Evaluate effectiveness of PR programs and projects undertaken with regards in terms of impact and share-of-voice.
• Actively engaging and partnering with influencers (social / or media practitioners) to help build brand reputation.

Corporate CSR and Advocacy Programs

• Develop the implementation of the CSR programs.
• Oversee the implementation of the CSR programs.
• Lead other CSR programs/activities of the brand in coordination w/ Jollibee Group Foundation/RBUs.

Crisis Communication and Management

• Lead the development and implementation of a timely and effective crisis communication and issues management plan and provide strategic directions and recommendations.
• Oversee proper handling and resolution of external feedback/concerns that may have an impact of the brand image and reputation.
• Establish relationships with key opinion leaders and influencers for and in behalf of the company.
• Provide advise and coaching to operations teams and other departments as needed during crisis situations – particularly those with media threat.

Digital Marketing

• Oversee digital efforts and initiatives that amplify brand PR campaigns, strengthen brand love and foster engagement among our target market.
• Oversee strategy and management of company's social assets (Facebook, Twitter, Instagram and other new platforms) to build engagement and brand love.
• Spearhead digital marketing innovations in collaboration with other agencies to capitalize on new trends that will engage the market.
• Manage the digital community, and build an engaged and sustained fans of the brand.
• Develop new processes for the evolving digital landscape to manage development, handling and continuity of the the digital platforms – including new technology, frameworks, internal infrastructures, etc.

Talent Development

• Supervise team members of the PR and Digital department and ensure quality of team's collective output.
• Provide direction and coaching as well as identify training opportunities to team members for their professional growth and advancement.

PR Training and Development

• Provide periodic training on PR and crisis communication to key spokespersons as well as proper media handling for key operations people (operations director, area manager, restaurant manager).

JOB SPECIFICATIONS

• College degree (graduates of communication/journalism, public relations and integrated marketing communication).
• At least 8-10 years experience in related field of discipline on a supervisory/managerial capacity.
• Technical Competency requirements as follows:
• Public relations, Marketing Communication and Digital Marketing/PR; Reputation Management; Events Management; Advanced writing and editing skills; Above average interpersonal and presentation skills; Media Relations and Networking; Crisis Communication and Management; Strategic Campaign Development and Evaluation; Media Planning; Stakeholder Management.
• Level of function specific knowledge: In-depth knowledge and understanding of all areas in Brand and Corporate PR, crisis communication, feedback management as well as CSR program implementation.