Key Responsibilities
Web Development & Maintenance
- Lead the revamp of the company's existing WordPress/WooCommerce website, particularly the homepage and UI components.
- Maintain and improve website layout, functionality, and responsiveness.
- Manage regular updates (plugins, WordPress core, themes) to minimize issues and downtime.
- Ensure routine backups are scheduled and completed successfully.
- Add and update products on the WooCommerce platform, including images, descriptions, and categories.
- Optimize image assets using tools such as CorelDraw or Photoshop.
SEO Optimization
- Implement and manage on-page SEO strategies to improve search engine rankings, visibility, and load speed.
- Monitor and improve page speed performance using tools like LSCache and LiteSpeed Server.
- Proactively identify SEO opportunities, such as metadata enhancements, keyword placements, schema markup, and structured data implementation.
- Assist in developing or refining product descriptions that support SEO and align with target market language.
- Prepare monthly SEO reports to track progress and identify areas for continued improvement.
Initiative & Communication
- Take a proactive role in suggesting design and SEO improvements, without requiring micromanagement.
- Communicate effectively with stakeholders, especially the Managing Director, to align on development tasks and expectations.
- Ensure all updates and changes maintain a high standard of visual and functional quality.
Required Skills & Experience
- 35+ years of experience in web development and technical SEO
- Strong command of WordPress and WooCommerce
- Strong command of custom CSS and HTML
- Strong command of PHP and SQL
- Strong command of Elementor and ability to work beyond its limitations
- Familiarity with LiteSpeed Server
- Familiarity with WHM/cPanel
- Familiarity with LSCache
- Familiarity with CorelDraw or Photoshop for basic image editing and optimization
- Excellent written and verbal communication skills in English
- Proven ability to work autonomously, manage priorities, and deliver high-quality outcomes with minimal supervision
- Strong attention to detail, especially in UI consistency and SEO implementation
Nice to Have
- SEO content creation and best practices
- Social media content management (LinkedIn and Facebook) minimal requirement
- Structured data/schema markup
- WordPress performance optimization beyond plugins
