B2C Audience Insights Manager

Primary Core Responsibilities:

• Owns end-to-end management of assigned B2B journey(s), including performance monitoring, strategic planning, and executive alignment.

• Build and maintain strong collaborative relationships with internal and external stakeholders, proactively resolving questions and issues.

• Drive initiative prioritization, forecasting, and governance to ensure alignment with transformation objectives.

• Lead resource planning, cross-functional execution, and issue remediation while managing demand and budget analysis.

• Manage business reviews and develop executive reporting (monthly, quarterly, annual, ad hoc) with accuracy and actionable insights.

• Track progress against plans and communicate updates, including recommendations for remediation and continuous improvement.

Ideal Job Qualifications:

• Bachelor's Degree in Marketing

• 5 years strategic experience in healthcare, financial services, or consumer packaged goods

• Strong strategic planning and cross-functional leadership capabilities.

• Experience in resource management and operational execution.

• Advanced analytical skills with the ability to interpret data and drive decisions.

• Excellent communication and stakeholder engagement skills.

• Familiarity with performance metrics such as NPS and customer satisfaction KPIs.

• Strong organizational, analytical, and data skills

• Able to manage multiple projects at once, prioritize effectively, and deliver results quickly in a fast-paced environment

• Proven ability to work with senior executives, build strong stakeholder relationships, and gain support for key initiatives

• Skilled in setting and achieving measurable goals, including financial targets, ROI, and other performance metrics

• Capable of creating clear, impactful reports and presentations for leadership