Multi-Channel Paid Media Strategies That Maximize B2B Revenue
High-performing B2B organizations rely on intelligent paid media strategies to accelerate market visibility, lead quality, and revenue outcomes. The Senior Manager drives this growth by leading multi-channel campaign execution across enterprise-focused digital platforms. Backed by Emapta's top 1% talent experience, this role offers a long-term global career with meaningful business impact and continuous professional growth.
Job Snapshot
Employment Type: Full-time
Shift: Night Shift / Mid shift, Weekends Off
Work Setup: Work from Home
Full Benefits
- Competitive Salary Package
- Permanent work from home arrangement
- HMO coverage with free dependent upon regularization
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Master's degree or relevant certifications preferred but not required
Experience
- 5-8+ years of B2B digital marketing experience with a strong focus on paid media and performance marketing
- Proven experience managing and optimizing campaigns across:
- Google Ads (Search, Display, and YouTube)
- LinkedIn Ads
- Proven experience developing and executing demand generation strategies aligned with pipeline and revenue goals
- Experience managing or leading paid media specialists or digital marketing teams
Technical Knowledge and Skills
- Deep understanding of:
- Paid media strategy and execution
- Campaign structure, targeting, and optimization
- Funnel metrics and pipeline contribution
- Strong analytical skills with the ability to:
- Interpret campaign performance data
- Identify trends and optimization opportunities
- Translate insights into actionable strategies
- Experience using HubSpot or similar CRM platforms for reporting and lifecycle management
- Ability to operate strategically while remaining hands-on in campaign execution environments
- Strong communication skills with the ability to collaborate with and guide cross-functional teams
- Experience working in performance marketing environments focused on lead generation and pipeline growth
- Highly organized with strong project and campaign management capabilities
- Experience working in B2B services, SaaS, or enterprise-focused marketing environments
- Familiarity with account-based marketing (ABM) strategies and tools
- Experience using intent data and audience enrichment platforms
- Strong understanding of conversion optimization and website performance
Key Responsibilities
Paid Media Strategy & Execution (Core Focus)
- Own and lead paid digital marketing strategies across platforms, including:
- Google Ads (Search, Display, and YouTube)
- LinkedIn Ads, including ABM targeting
- Other relevant paid channels, as applicable
- Develop campaign strategies aligned with business goals, including:
- Audience targeting and segmentation
- Channel selection and budget allocation
- Campaign structure and messaging approach
- Maintain hands-on knowledge of campaign execution, with the ability to enter accounts, analyze performance, and implement optimizations when needed
- Continuously identify opportunities to improve performance through:
- Audience refinement
- Creative and messaging adjustments
- Bid and budget optimization
- Landing page and conversion improvements
Demand Generation & Campaign Strategy
- Translate business objectives into end-to-end campaign strategies that drive pipeline and revenue
- Lead campaign planning from concept through execution, including:
- Campaign themes and messaging direction
- Channel mix and sequencing
- Asset and content requirements
- Develop campaign concepts aligned with target audience pain points and market opportunities
- Ensure all campaigns maintain a performance-first approach focused on lead quality and pipeline contribution
Team Leadership & Execution Oversight
- Manage and mentor paid media specialists across two roles
- Provide strategic direction and oversight for campaign execution across paid channels
- Ensure alignment on priorities, timelines, and performance expectations
- Review campaign performance and guide optimization efforts across the team
- Act as the central point of coordination for digital campaign execution
Cross-Functional Collaboration
- Partner closely with:
- Content and creative teams to define campaign messaging and asset requirements
- Web and SEO teams to align landing page performance and conversion optimization
- Provide clear direction and briefs to ensure all campaign assets align with strategy and goals
- Ensure efficient execution through coordination of timelines and deliverables across teams
Performance Marketing, Analytics & Optimization
- Own performance tracking and optimization across all digital campaigns
- Analyze campaign performance to identify:
- Trends and performance shifts
- Opportunities for optimization
- Drivers of lead quality and pipeline contribution
- Make data-driven decisions on:
- Budget allocation
- Channel performance
- Campaign adjustments
- Develop reporting frameworks that connect marketing activities to:
- Pipeline progression (MQL → SQL → Closed)
- Conversion rates and revenue impact
Platform & Tool Utilization
- Maintain strong working knowledge of:
- Google Ads, LinkedIn Ads, and YouTube Ads
- HubSpot, including reporting, workflows, and lifecycle stages
- ABM and intent tools such as Factors.AI and Apollo
- Ensure effective use of tools to support campaign execution and performance tracking
Other Responsibilities
- Contribute to process improvement initiatives that enhance the efficiency, scalability, and effectiveness of client service delivery
Who Are We
Join Emapta, recognized as one of HR Asia's Best Companies to Work For in Asia 2025. With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.
Be part of a team that showcases Filipino excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.
At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.
We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire.
Tim Vorbach, CEO
#EmaptaEra
