B2B Product Marketing Manager

About the Role

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities

• Leads strategy and executes go-to-market plans for new B2B / Client product launches and enhancements
• Develops product messaging, positioning and naming
• Creates product-specific and product family marketing materials
• Assesses and interprets stakeholder needs and requirements
• Identifies marketing solutions to nonstandard requests and problems
• Works with minimal guidance; seeks guidance on only the most complex tasks
• Engages as a product marketing resource/expert for specified product families

Qualifications

• Bachelor's degree in communications, public relations or marketing preferred; or 5 years communications, public relations or marketing experience

Required Skills

• 5 years project management experience within a matrix organization
• 5 years of professional writing and editing experience
• 5 years proficiency with Microsoft Office application suite including Outlook, Word, Excel and PowerPoint
• Demonstrated ability to clarify, manage and prioritize several deliverables.
• Proven organizational skills

Preferred Skills

• Healthcare experience preferred