Job Summary
The B2B Product Marketing Manager is responsible for developing and executing go-to-market strategies for product launches and enhancements. This role serves as a marketing subject matter expert for assigned product portfolios, driving product positioning, messaging, and marketing initiatives that support business growth and client engagement. The individual will work closely with cross-functional stakeholders to identify needs, develop marketing solutions, and create effective product marketing materials.
Primary Responsibilities
- Lead the strategy and execution of go-to-market plans for new B2B/client product launches, enhancements, and initiatives.
- Develop compelling product positioning, value propositions, messaging frameworks, and product naming strategies.
- Create and manage product-specific and product family marketing materials, including presentations, brochures, sales enablement tools, and digital content.
- Assess and interpret stakeholder needs, business requirements, and market opportunities to develop effective marketing strategies.
- Partner with cross-functional teams including product, sales, operations, communications, and leadership to execute marketing initiatives.
- Identify and recommend marketing solutions to address complex and non-standard business challenges.
- Manage multiple projects simultaneously while ensuring quality, consistency, and adherence to timelines.
- Serve as a product marketing resource and subject matter expert for assigned product families.
- Monitor market trends, industry developments, and competitive activities to support product marketing strategies.
- Work independently with minimal supervision while exercising sound judgment and escalating only the most complex issues.
Required Qualifications
- Fluent in English with strong written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field; or equivalent work experience.
- 5+ years of experience in marketing, communications, public relations, or a related discipline.
- 5+ years of project management experience within a matrixed organization.
- 5+ years of professional writing, content development, and editing experience.
- 5+ years of proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
- Demonstrated ability to manage multiple priorities and deliverables in a fast-paced environment.
- Strong organizational, problem-solving, and stakeholder management skills.
- Ability to work independently and collaboratively across multiple teams.
Preferred Qualifications
- Experience in healthcare, health services, insurance, or related regulated industries.
- Experience supporting B2B product marketing and client-facing solutions.
- Knowledge of product launch processes, market positioning, and customer engagement strategies.
- Familiarity with marketing analytics, campaign measurement, and performance reporting.
Work Set-Up
Time: 8PM-5AM PH Time
Work Set-up: Hybrid
Location: Makati
