B2B Lead Generation Specialist - Linkedln & Email

Company Description Raven Labs is a Melbourne-based software and AI implementation consultancy that helps Australian businesses connect their ERP, CRM, and data, then apply AI where it saves real time and cost. The team specializes in implementing Microsoft Dynamics 365 and Business Central, integrating Microsoft Copilot and AI into daily workflows, and delivering reporting and business intelligence that leadership will actually use. Raven Labs also provides managed IT support after go-live, ensuring stable, long-term technology performance. The company focuses on solving one high-impact process at a time, measuring results quickly instead of relying on long, complex roadmaps. This practical, results-driven approach offers professionals the chance to contribute to visible improvements for clients.

Role Description The B2B Lead Generation Specialist – LinkedIn & Email is a full-time remote role responsible for identifying, nurturing, and qualifying new business opportunities for Raven Labs. Day-to-day tasks include researching and segmenting target accounts, creating and managing outbound campaigns on LinkedIn and via email, and maintaining accurate prospect data within CRM tools. The specialist will craft personalized outreach messages, follow up with prospects, and schedule discovery calls or demos for the consultancy team. This role also involves collaborating with sales and marketing to refine ideal customer profiles, test messaging, and report on campaign performance and pipeline growth. The successful candidate will continuously optimize outreach strategies based on data and feedback to increase conversion rates.

Qualifications

• Experience with B2B lead generation, including LinkedIn prospecting, email outreach, and list building.
• Strong research and analytical skills to identify target industries, decision-makers, and suitable use cases.
• Proficiency with CRM or sales engagement tools (e.g., HubSpot, Dynamics 365, or similar) for tracking leads and activities.
• Clear, concise written communication skills for crafting professional, personalized messages and follow-ups.
• Understanding of outbound sales funnels, qualification frameworks, and basic pipeline metrics.
• Ability to work independently in a remote environment, manage priorities, and meet outreach and meeting-setting targets.
• Familiarity with technology, SaaS, or consulting services; experience with Microsoft Dynamics, AI, or data solutions is an advantage.
• Prior experience in a sales development, business development, or lead generation role is highly beneficial.
• Comfort engaging with senior stakeholders and translating client pain points into clear value propositions.