B2B Lead Generation Specialist

The Role

You'll own the engine that brings qualified prospects to our sales team. This is not a brand awareness or social media management role — it's about generating conversations with IT decision-makers at mid-market US companies who need cloud migration, M365, or automation services. You'll research, target, reach out, nurture, and hand off qualified leads. You'll report directly to the founder.

What You'll Do

• Build and execute outbound lead generation campaigns via LinkedIn (organic prospecting, Sales Navigator, InMail) and cold email sequences targeting CTOs, IT Directors, and Operations leaders at mid-market companies
• Research and build targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter.io, or similar platforms
• Write personalized outreach messaging — connection requests, email sequences, follow-ups — that speaks to specific IT pain points (migration risk, compliance, downtime, cost)
• Create and manage lead nurture workflows in HubSpot or a similar CRM, including drip email sequences, lead scoring, and MQL-to-SQL handoff to the sales team
• Develop and test landing pages, lead magnets (one-pagers, checklists, short guides), and gated content that captures inbound interest
• Run and optimize Google Ads and LinkedIn Ads campaigns focused on lead capture — manage targeting, budget pacing, A/B testing, and cost-per-lead optimization
• Track and report on pipeline metrics weekly: outreach volume, response rates, leads generated, MQLs, SQLs, cost per lead, cost per qualified meeting, and conversion rates by channel
• Collaborate with the sales and technical teams to refine ICP definitions, extract case study material, and align outreach messaging with what's actually closing deals
• Continuously test new channels, messaging angles, and audience segments — what you build in month one should look different by month three

Requirements

• 4+ years of hands-on B2B lead generation experience, ideally for technology or IT services companies
• Proven track record of generating qualified leads through LinkedIn outbound (organic prospecting and/or paid campaigns) — not just managing a company page
• Experience running cold email campaigns at scale (Instantly, Lemlist, Smartlead, Apollo, or similar)
• Working knowledge of Google Ads for lead capture (Search campaigns, remarketing) — you don't need to be a PPC specialist, but you should be able to run and optimize a $2–5K/month budget
• Hands-on CRM experience (HubSpot preferred) — building workflows, managing lead stages, setting up automation
• Strong copywriting skills: you can write a cold email that gets replies, a landing page that converts, and a one-pager that a prospect actually reads
• Analytical mindset: you make decisions based on CPL, conversion rates, and pipeline data, not gut feeling
• Proficient English — your outreach targets US executives, so writing must be polished and natural
• Self-starter who can work independently — you'll be the only person in this function

Nice to Have

• Experience with IT services, cloud migration, M365, or similar technical products
• Familiarity with ABM (account-based marketing) strategies
• Ability to create basic marketing collateral: case study summaries, service one-pagers, email-friendly whitepapers
• Experience with Dynamics 365 CRM
• Understanding of SEO fundamentals — enough to optimize a landing page or blog post for search, not necessarily to run a full SEO program

WE OFFER:

Professional and friendly team;·

Competitive salary;·

Possibility of remote work