Job Description

Company Description ScaleUp Staff is a managed offshore staffing business that supports Australian small and medium-sized enterprises with AI-enabled virtual assistants across marketing, content, sales, customer success, and systems support.

ScaleUp Staff is hiring on behalf of a client who provides coaching and community to small businesses in Australia who are trying to build the business of their dreams.

Role Description: This is a full-time remote role for a B2B Funnel Architect and Meta Ads Expert supporting clients of ScaleUp Staff. The person in this role designs, builds, and optimises B2B marketing funnels, including lead capture, nurturing, and conversion paths across multiple digital touchpoints.

Day-to-day tasks include planning Meta (Facebook and Instagram) ad strategies, creating and managing campaigns, monitoring performance metrics, and implementing data-driven optimisations to improve cost-per-lead and ROI. The role also involves collaborating with clients to understand their positioning, audience, and offers, translating these into effective funnel architecture and ad creative briefs.

Additional responsibilities include integrating tracking and CRM workflows, documenting processes, and coordinating with offshore VAs and other team members to ensure consistent execution.

Qualifications

Funnel and systems design skills, including Architecture and Architectural Design for B2B marketing funnels and customer journeys.
Technical implementation capabilities, including Software Development and Integration experience for connecting CRM, marketing automation, and tracking tools.
Project Management skills for planning, prioritising, and coordinating multi-channel campaigns and cross-functional collaboration.
Proven expertise in Meta Ads (Facebook/Instagram), including campaign structure, audience building, pixel and conversion setup, and performance optimisation.
Strong analytical skills with the ability to interpret funnel metrics, advertising data, and conversion reports to drive iterative improvements.
Experience in B2B marketing, especially for SMEs or service-based businesses, and familiarity with lead generation and outbound strategies.
Clear written and verbal communication skills, with the ability to create concise briefs and collaborate effectively in a remote environment.
Comfort working with AI-enabled tools, marketing automation platforms, and CRMs; experience with tools such as HubSpot, ActiveCampaign, or similar is beneficial.
Previous experience in a similar role (e.g., Funnel