B2B CONTENT MARKETING EXECUTIVE

RESPONSIBILITIES:

• Produce High-Impact B2B Content: Research and write deep-dive whitepapers, customer case studies, product explainers, executive op-eds, and landing page copy tailored to enterprise BFSI and SaaS audiences.
• Build AI-Augmented Content Pipelines: Leverage LLMs (Claude, ChatGPT) to streamline technical research, synthesize transcripts, build comprehensive outlines, and repurpose long-form assets into multi-channel campaigns.
• Content Atomization & Distribution: Turn a single cornerstone asset (e.g., an industry report or case study) into targeted LinkedIn posts, e-mail nurture sequences, newsletters, and visual slide decks.
• SME Interviewing & Synthesis: Conduct structured interviews with product managers, tech leaders, and client executives to extract technical insights and turn them into compelling narratives.
• Performance Tracking & Optimization: Monitor organic reach, engagement, newsletter retention, and content-assisted pipeline to continuously refine topics and formats.

QUALIFICATIONS:

• Domain Experience: 2–3 years of proven content marketing or copy experience specifically within B2B SaaS, FinTech, Banking, or Enterprise Technology.
• Complex-to-Clear Storytelling: Demonstrated ability to dissect complex topics (e.g., API infrastructure, digital banking modernization, cloud workflows) and make them engaging for business decision-makers.
• AI-Fluent Workflow: Active, hands-on experience using LLMs to enhance research depth, brainstorm angles, and scale distribution (not relying on AI for generic, unedited text).
• Flawless Editorial Standards: Impeccable command of English, sharp structural editing, and an allergy to corporate buzzwords and filler.

Nice-to-Haves:

• Experience ghostwriting for founders, C-suite executives, or industry leaders on LinkedIn.
• Familiarity with B2B SEO research tools (Ahrefs, Semrush) and CMS platforms (HubSpot, WordPress, Webflow).
• Basic understanding of visual design or layout tools (Canva, Figma) to brief design teams effectively.

Data Collection and Privacy Statement

In accordance with the Data Privacy Act of 2012, submission of your application constitutes your consent to the collection, use, processing, storage and endorsement of your personal information to clients, prospective employers or partner organizations solely for recruitment, evaluation, placement and other legitimate employment-related purposes.

All personal data obtained shall be treated with strict confidentiality and safeguarded through appropriate organizational, physical and technical security measures. Access to such information shall be limited to authorized personnel directly involved in the recruitment and client endorsement process and shall not be disclosed to unauthorized parties, except as may be required by law.

By submitting your application, you further represent that all information provided is true and accurate and authorize the retention of your application records for current and future employment opportunities, unless otherwise requested in writing.