B2B Business Development Representative - Australia

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a global technology services company that helps organizations unlock the power of data, drive digital transformation, and become intelligent enterprises. With a strong presence across South Africa, the UK, and Australia, they partner with clients to deliver business intelligence, advanced analytics, and enterprise performance management solutions that drive better decision-making.

About the Role

We are looking for a Lead Generation Specialist to support the sales team by identifying, sourcing, and qualifying high-quality B2B meetings This role plays a vital part in driving pipeline growth through proactive outreach using tools such as LinkedIn and CRM systems. You'll collaborate closely with sales and marketing teams to fuel top-of-funnel activity and support revenue growth goals.

Work hours: Monday to Friday | 7:00 AM – 4:00 PM Philippine Time ( 9:00 AM – 5:00 PM Australia Time)

Work set-up: Remote

What You'll Do

Lead Sourcing & Research

• Use tools like LinkedIn and Apollo to research and identify potential leads in line with the company's Ideal Customer Profile (ICP).
• Build and maintain segmented lead lists in the CRM (e.g., Dynamics).
• Conduct market research to better understand buying personas and company landscapes.

Outreach & Follow-up

• Conduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects.
• Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives and team.
• Follow up on Marketing Qualified Leads (MQLs) from campaigns.

CRM & Pipeline Support

• Accurately document all outreach and lead interactions in the CRM.
• Maintain real-time updates on lead statuses, engagement levels, and conversion progress.
• Generate regular activity and pipeline reports for sales and marketing teams.

Collaboration & Feedback

• Participate in sales pipeline meetings and share insights on lead quality and campaign responsiveness.
• Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns.

KPI

• Attended meeting of 20 a month with the correct ICP
• Achieved month to month target for schedule meetings
• 20% of attended meeting should turn into a sales opportunity
• CRM Hygiene & Admin completed weekly and 100% accurately
• BANT qualification to be research before conduct outreach