B2B / B2C - Senior Manager for Product Marketing

Primary Responsibilities:

• Leads strategy and executes go-to-market plans for new B2B / Client product launches and enhancements (for B2B Product Marketing)

• Leads strategy and executes go-to-market plans for new Consumer or Provider product launches and enhancements (for B2C Product Marketing)

• Develops product messaging, positioning and naming

• Creates product-specific and product family marketing materials

• Assesses and interprets stakeholder needs and requirements

• Identifies marketing solutions to nonstandard requests and problems

• Works with minimal guidance; seeks guidance on only the most complex tasks

• Engages as a product marketing resource/expert for specified product families

Qualifications:

• Bachelor's degree in communications, public relations or marketing preferred; or

• 5 years communications, public relations or marketing experience

• 5 years project management experience within a matrix organization

• 5 years of professional writing and editing experience

• 5 years proficiency with Microsoft Office application suite including Outlook, Word, Excel and PowerPoint

• Demonstrated ability to clarify, manage and prioritize several deliverables.

• Proven organizational skills

• Health care experience preferred

Note: Candidates must be willing to work on a US shift schedule.