About Us
For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.
Role Overview: ASSOCIATE STRATEGIC PLANNING DIRECTOR
The Associate Strategic Planning Director is a key person in the development of strategic
recommendations that solve Client communication challenges. You will work across all accounts
& Clients and will strive to produce outstanding communications strategies (in collaboration with
the Strategy Unit) as recognized through awards, Client satisfaction scores and tangible examples
of innovation.
You will help to strategize, produce and make sense of the key cultural, consumer and market
intelligence required to design the best possible holistic communications plan to deliver on that
task.
You have a passion for people, brands and ideas and a burgeoning curiosity for culture in every
sense. You believe that brands can & should mean in the world, and are driven by the desire to
understand the changing world and people's subsequent shifting motivations and behaviors.
You will report in to - & work closely with - the Strategy Director/Head of Strategy to create the
strategic recommendation and develop the agency's strategic competency. You will focus on
helping the Strategy Director to develop sound strategic responses that result in positive outcomes
for our Clients businesses, taking ownership of some aspects of that product and managing both
up and down to keep the whole Strategy Unit involved through the process. Creative thinking and
proactivity (having the drive & ambition to take the Initiative for our Clients) and solid presentation
skills are critical in delivering success in this role.
ROLE AND RESPONSIBILITIES:
Client
- Demonstrate understanding of the Clients key business and challenges
- Be considered a valuable contributor during Client meetings, providing, for example, research &/or understanding of key consumer behaviors & motivations/mindsets
- Arm the Client team with knowledge & expertise to speak confidently about the strategic direction (e.g. new audience definition) where required
- Write & publish a compelling POV on a strategic topic important to Client business, noting how that thinking will strengthen their brand going forwards
- Measurable Client & strategy business KPIs Internal
- Identify, develop & oversee the delivery of unique and innovative strategies to deliver the
- Client's desired results
- Demonstrate a good understanding of consumers & their behaviors
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
- Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better strategic thinking
- Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
- Train, guide & assist the Strategy & Client teams in development and packaging of ideas
- Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
- Develop strategic directional thinking, focusing on the platform & communications architecture thinking (demonstrating truly integrated, cross-channel ideas/insights across new channels)
- Use complex data/information to translate complex concepts into simple, powerful narratives (+ present key strategic implications/recommendations to the team/Client)
- Lead ideation team sessions in conjunction with the media, creative, social and other relevant teams to generate creative & compelling communications ideas
- Create and lead internal strategy ideation workshops (demonstrating understanding the real business challenge, audience/targeting, insight generation, and innovation)
- Create and lead internal training sessions on core tools/processes, educating other disciplines in the adoption of insights
- Train junior strategists in the team
Commercial
- Contribute to Agency & Client revenue opportunities through Strategic output
Prioritization:
- 20% Client
- 70% Internal
- 10% Commercial
Key Performance Indicators (KPI's):
Client
- Positive Client relationships; understands Clients business and challenges
- Aids in elevating the agency's profile with Clients
- Deliver innovative thinking that enable award-winning &/or breakthrough work, helping to orchestrate, identify & write and win awards submissions
- Measurable Client & strategy business KPIs met Internal
- Inclusion of Strategy management in Client business
- Lead team members providing quality control/best practice in the presentation of ideas
- Able to translate the Client's business goals into Strategic Communications Tasks
- Able to deliver a full strategy with insight, audience profiling, targeting info, strategic platform and communications architecture
- Deep working knowledge & usage of the agency Planning Process
- Positive feedback on ability to collaborate with other partners and relevant teams
- Collaborates with all teams to steward campaign strategic rigor
- Accurately and effectively manages campaign-level day to day Strategy requirements
- Commercial
- Contributor to Client KPI delivery through the provision of best practice, best in class thinking & insight/idea generation that can propel a brand through culture
QUALIFICATIONS:
- Bachelor's degree in related field or equivalent work experience
- 7+ years in an integrated planning role in a media, creative, innovation or communications discipline (e.g. digital, content, invention, social, activation)
- Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people's motivations & behaviors in the shifting landscape
