Associate Manager, Commercial Segment Marketing

Role Purpose

The Associate Manager, Commercial Segment Marketing role is key in assisting with the development and implementation of global broad-base programs and campaigns for Commercial Segment Marketing by ensuring operational excellence across all touchpoints. The position is responsible for maintaining high-quality campaign delivery through management of timelines, feedback, QA, documentation, and issue resolution, while collaborating cross-functionally with internal teams and agency partners.

Key Accountabilities

• Support global and AMER marketing initiatives such integrated paid and owned media campaigns for critical segments including Corporate Transient, Groups and Events and IHG Business Edge program.
• Submit new requests to creative and channel partners following our marketing intake processes.
• Manage end to end timelines to ensure timely delivery of marketing assets to stakeholders and external partners.
• Outreach to internal teams to source content and obtain approvals from brand partners.
• Facilitate feedback between internal stakeholders and creative partners.
• QA of all materials against brief and stakeholder feedback during each review cycle and before final delivery.
• Work in collaboration with the AMER Commercial & Segment Marketing, Global Sales Strategy, Creative Services, Integrated Brand Marketing, Email, Social, and Content Ops teams
• Attend weekly standup meetings and weekly touchpoints regarding assigned B2B segment marketing projects
• Support manager(s) and director with other marketing initiatives and global marketing campaigns, as required
• Maintain documentation of program and campaign playbooks
  
  

Key Skills & Experiences

Education –

Associates or Bachelors Degree

Experience –

2-5 Years of progressive work-related experience in corporate or agency marketing environment.

Technical Skills and Knowledge –

• Ability to manage multiple projects and timelines at once
• Experience with stakeholder management
• Strong attention to detail
• Excellent verbal communication skills with the ability to collaborate effectively
• Process-oriented with strong time management and organization skills
• Strong problem-solving and critical thinking skills
• Ability to thrive in complex, nuanced environments
• Proficient in Excel and other MS Office applications
• B2B marketing experience a plus
  
  

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.