Associate, Influencer Management

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Associate – MMD Influencer Management is responsible for driving the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media agencies.

Responsibilities of the role:

Campaign Delivery

• Assume ownership of on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
• Liaising with KOL Planning executive to understand the approved KOL content plan
• Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by approved KOL content plan, pricing, SOW and timelines
• Liaise directly with KOL to ensure right pricing and performance calculation
• Expand the brand's inventory by identifying new KOL names relevant to the brand's campaign objectives
• KOL profile vetting and brand safety check, ensuring 100% brand safe and KOL profile vetted for all campaigns
• Liaise with Trading lead to determine effectiveness of cost / cost benchmark
• Develop KOL performance sheet once KOL has posted all content

Campaign Management

• Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
• Monitor daily creator content, if implementation is following aligned and approved KOL brief
• Ensuring creator content is posted aligned with approved KOL brief
• Liaise with client on KOL content approval, driving quality checks on details following brief and client directions

Relationship Management

• Build Relationships with influencers to ensure smooth workflow and brand relationship
• Update GOAT database on performance/campaign benchmarks
• Liaise with Trading lead to determine effectiveness of cost / cost benchmark
• Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
• Update GOAT database on performance/campaign benchmarks
• Update campaign tracking performance sheet and submit on a daily / weekly basis

Education

Bachelor's degree is required preferably in Communication Arts/Advertising/Marketing

Work Experience

This post is open to Fresh Graduates. 1-2 years relevant work experience in media advertising agency, PR agency, social media agency or influencer marketing agency is a plus.

Required Competencies: (Knowledge, Skills, and Attitude)

• Strong analytical skills and possess a strong ability to run data into actionable insights
• Have a good understanding of influencer marketing ecosystem
• Have a good understanding of how to develop insights for consumer, trends, industry and competition
• Have a good understanding of the digital marketing industry and social media technology
• Able to lead a team or a business unit and work with minimum supervision
• Able to read, write and speak in English effectively
• Able to work in a highly multicultural environment
• Ability to communicate effectively at all levels