At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
So if you believe in inspiring a better future, read on.
About the Role
This position is responsible for designing propositions to cater to the evolving needs of AIA Philippines Group's target customers. The position will enable proposition design for AIA Philippines, BPI AIA, and other affiliates/subsidiaries such as Medicard, as required.
The position's remit will include (1) the delivery and maintenance of a robust, current customer and market segmentation, and the identification of opportunities and needs in the market that AIA PH Group can pursue (2) partnering with Product Management & Delivery teams to design and/or package propositions that will address target customer needs (3) enable the proper communication of propositions to customers via distribution teams (4) deliver a wealth protection and high net worth proposition strategy and identify appropriate solutions to effectively tap the HNW segment.
Expected outcomes and contributions include increased distributor adoption of new products, growth in sales driven by better customer-product match, and enhanced margins delivered through innovative product designs and better product mix.
Roles and Responsibilities:
This position is accountable for the delivery of the following roles and responsibility:
- Customer Segmentation & Insights - Deliver multi-dimensional customer segmentation to identify, size and prioritize customer segments.
- Propositions Design - Partner with Customer Experience team to inform proposition development with customer segmentation and insights, and design customers experience around products and services.
- Proposition Marketing & Communications - Partner with Brand and Distribution Training teams to design compelling launch and communication plans for propositions, anchored on customer and distributor insights. This will include public / customer communications, as well as tools and materials that Life Planners and distribution partners can leverage to communicate products and solutions to end customers.
- Health Proposition Development & Implementation - Leverage the company's existing health assets and third-party value added services to enable the delivery of propositions that empower customers to own and actively participate in their health journeys, from prevention to treatment. Define a suite of health offerings to cater to different market segments.
- Protection and Long Term Savings Proposition Development & Implementation - Deliver wealth protection and long term savings propositions designed to address customers long-term financial needs.
- VUL Proposition Development & Implementation - Design compelling, value-delivering and sustainable VUL propositions, in partnership with the Pricing and Product Development teams. Strengthen value propositions with market leading funds, in partnership with the Investment Team.
- High Net Worth Proposition Development & Implementation - Define a high net worth proposition strategy, and identify appropriate solutions for this customer segment. Partner with distribution, CX and product development teams to design the product/s and associated experiences. Where needed, identify third-party value added services to deliver exclusive benefits and the level of service expected by high net worth customers.
- People - Lead a team of 4 members. Responsible for each team member's goals/objectives, performance and development.
- Financial Management - Accountable for the management of budget for their functional area and ensuring that spend falls within approved thresholds and delivers committed benefits
- Risk Management - Ensure proper risk assessments are done on all activities under their remit, establish controls for any risk/s identified, and ensure such controls are properly and consistently implemented by the team.
- Perform other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.
Minimum Job Requirements:
- Bachelor's degree in business, marketing or another related field
- 5-10 years experience leading marketing functions in the area of customer and/or product, such as customer insights, customer engagement, product / solutions design, customer platform management
- Demonstrated ability to deliver customer solutions based on insights, and effectively engage customers and distribution partners
- Previous experience and track record of success building and leading teams
