Associate Director, Intelligence

Key Responsibilities

Market, Consumer, and Competitive Intelligence

• Conduct audience profiling and segmentation to identify target consumer groups and behavioral patterns.
• Analyze consumer attitudes, motivations, and purchasing behaviors to uncover actionable insights.
• Assess brand health, positioning, and category performance using available research and analytics tools.
• Monitor market dynamics, industry developments, and emerging category trends.
• Perform competitive landscape analyses to identify opportunities, threats, and white-space opportunities for clients.
  
  

Research and Insight Development

• Design and execute quantitative and qualitative research initiatives.
• Interpret data from multiple sources, including market research, social analytics, digital platforms, and third-party databases.
• Apply data triangulation and source validation methodologies to ensure insight accuracy and reliability.
• Conduct thematic analysis and synthesize findings into clear business and communications implications.
  
  

Strategic Planning Support

• Translate complex data and research findings into strategic recommendations.
• Collaborate with strategy, creative, and PR teams in campaign and communications planning.
• Contribute to the development of integrated marketing and communications strategies.
• Support new business pitches and client engagements through insight-led recommendations.
  
  

Trend and Cultural Intelligence

• Monitor cultural shifts, societal developments, consumer behaviors, and social media conversations.
• Identify emerging trends and their potential impact on brands and communications strategies.
• Provide ongoing intelligence on audience interests, cultural movements, and digital behaviors.
  
  

Communication and Data Storytelling

• Develop compelling presentations, reports, and visualizations that communicate research findings and strategic implications.
• Present insights and recommendations to internal stakeholders and clients.
• Simplify complex information into clear, engaging narratives that support decision-making.
• Champion data-informed thinking across teams.
  
  

Innovation and Capability Building

• Support the adoption and utilization of intelligence, social listening, and analytics tools.
• Explore new methodologies, technologies, and data sources that enhance intelligence capabilities.
• Collaborate with regional and global intelligence teams on best practices, tools, and frameworks.
• Contribute to the development of dashboards, reporting frameworks, and intelligence products.
  
  

Key Competencies

• Consumer and Category Insighting
• Expertise in audience profiling and segmentation.
• Strong understanding of brand health, brand positioning, and consumer behavior.
• Knowledge of social, digital, and media analytics.
• Research and Analytical Capability
• Strong quantitative and qualitative research skills.
• Ability to analyze and interpret complex datasets.
• Experience in data triangulation, validation, and synthesis.
• Strategic Thinking and Collaboration
• Ability to translate data into meaningful business and communications insights.
• Strong partnership skills with creative, PR, strategy, and client teams.
• Capability to connect research findings with business and campaign objectives.
• Trend and Cultural Intelligence
• Strong awareness of cultural dynamics, consumer behavior shifts, and digital conversations.
• Curiosity about the human psyche, societal trends, and emerging platforms.
• Communication and Data Storytelling
• Excellent presentation and storytelling skills.
• Ability to communicate insights clearly to both technical and non-technical audiences.
• Proficiency in creating impactful reports, visualizations, and strategic narratives.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field.
• Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or related disciplines.
• Experience working in advertising, communications, PR, media, consulting, or marketing environments preferred.
• Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools.
• Strong stakeholder management and presentation capabilities.