About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
INDIVIDUAL RESPONSIBILITIES
- Execute Social campaigns on major platform (e.g. Facebook, LinkedIn, Twitter) for all WPP Media agencies
- Support managers on full funnel planning tactics for social activation (awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms both core platforms (e.g. Facebook, LinkedIn, Twitter) required and secondary platforms (e.g. LINE, TikTok, Snapchat, Pinterest is highly recommended)
- Implement Social campaign activities for established local and global brands across multiple industries.
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
- Attain Facebook Blueprint Planner and Buyer certifications.
- Attain Twitter Flight School Badges.
- Any other project or tasks as assigned from time to time.
GROUP RESPONSIBILITIES
- Understanding of WPP Media Agency deliverables and campaign KPIs
- Understand media behaviors and how the target audience interacts with social touchpoints (e.g. Facebook, LinkedIn, Twitter)
- Proactively identify opportunities to improve and enhance clients campaigns and advise Campaign Delivery Team accordingly.
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
- Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
- Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
- Continuously expand and share knowledge and understanding of new trends, channels and technologies across social activation
Education
Bachelor's degree, or equivalent diploma, in disciplines as STEM, Mass Communications, Digital Advertising/Media, Business Studies or relevant experience
Work Experience
This post is open to Fresh Graduates. 1-2 years relevant work experience in media advertising agency is a plus.
Required Competencies:
(Knowledge, Skills and Attitude)
- Proficiency in Microsoft Excel and PowerPoint
- Effective communication, analytical skills, and ability to successfully adapt to fast changing environment.
- Passionate about digital media/technology and eager to keep learning.
- Meticulous attention to detail and effective communication skills.
- Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
- Possess analytical, problem solving, time management, and creative thinking skills
- Knowledge of digital marketing preferred.
- Detail oriented, meticulous, responsive to deadlines, and able to manage multiple priorities.
- Ongoing interest in digital marketing, industry trends, best practices, and emerging technologies.
- Strive for excellence demonstrated as commitment to continuous improvement, taking initiative, and delivering results despite constraints.
