Assistant Sales Manager

Key Responsibilities

• Develop and execute sales and business development strategies for food ingredients and raw materials.
• Identify and develop new customers across food manufacturers, central kitchens, confectionery, protein-related and other F&B businesses.
• Build and maintain strong relationships with customers, principals, suppliers and distributors.
• Identify new market opportunities and propose potential products or solutions based on customer and market needs.
• Understand customers technical and commercial requirements and recommend suitable products.
• Work closely with principals and suppliers to understand product applications, technical specifications and market opportunities.
• Conduct market research and monitor industry trends, customer needs and competitor activities.
• Prepare quotations, proposals and sales presentations, and negotiate commercial terms.
• Manage the full sales cycle from prospecting and product introduction through to closing and account development.
• Participate in relevant exhibitions, industry events, customer meetings and business activities.

Requirements

• Approximately 4–5 years of relevant sales and business development experience.
• Experience within one or more of the following industries is preferred: Food ingredients, Food manufacturing, Food & Beverage, Protein / Nutrition, Food-related raw materials
• Strong track record in B2B sales and business development.
• Relevant technical or scientific educational background, such as: Food Technology, Food Science, Chemistry, Microbiology
• Able to understand technical products and translate technical information into commercial opportunities.
• Experience working with principals, suppliers, distributors or manufacturers will be an advantage.
• Strong communication, negotiation and relationship-building skills.
• Comfortable working independently and taking ownership of a newly developed market.
• Willing to travel overseas approximately once a month.
• Mandarin-speaking candidates are preferred due to business communication and external engagement requirements.