Assistant Sales Manager

Job Summary

We are looking for a results-driven Assistant Sales Manager to support the growth and execution of Asahi's premium beer portfolio in the Philippines. Based in Manila, the role will focus on driving sales performance, managing key customers and trade partners, expanding distribution, and ensuring strong execution of commercial and brand initiatives across the Philippine market.

Key Responsibilities

• Drive sales and distribution of Asahi's premium beer portfolio across assigned channels in the Philippines.
• Develop and maintain strong relationships with key accounts, distributors, wholesalers and trade partners.
• Drive on-trade sales across hotels, restaurants, bars, pubs, clubs and premium dining establishments.
• Identify and develop new business opportunities to expand the customer and distribution network.
• Execute trade promotions, activations and visibility initiatives in line with Asahi's brand strategy.
• Monitor market trends, competitor activities, pricing and customer developments within the Philippine beer and beverage market.
• Work closely with Marketing, Finance and Supply Chain teams to ensure effective execution of commercial plans.
• Monitor sales performance, forecasts, stock availability and order fulfilment.
• Conduct regular market visits to ensure strong sales execution, distribution and brand visibility.
• Prepare sales reports and provide market insights and recommendations to management.
• Support the Sales Manager in developing and coaching the sales team.
• Ensure compliance with company policies, commercial guidelines and applicable Philippine regulatory requirements.

Requirements

• Minimum 5 years of sales experience, preferably within FMCG, beverage, beer or hospitality-related industries.
• Strong experience in on-trade sales and account management is highly preferred.
• Good understanding of the Philippine FMCG, beverage and beer market.
• Proven track record in achieving sales targets and developing new business.
• Strong negotiation, communication and relationship management skills.
• Good commercial acumen with strong analytical and problem-solving abilities.
• Self-motivated, results-oriented and able to work independently.
• Strong interpersonal skills with the ability to work effectively with internal and external stakeholders.
• Willingness to travel for customer meetings, market visits and trade activities.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience with premium beer brands or international beverage companies will be an advantage.

Interested candidates are invited to apply through LinkedIn or send their updated resumes to [Confidential Information].