The Assistant Retail Channel Manager is responsible for supporting the development and
execution of sales strategies and plans across modern trade accounts, including national key accounts, supermarkets, hypermarkets, convenience stores, membership clubs, and chain groceries.
The role focuses on achieving sales targets, expanding distribution, ensuring merchandising excellence, executing promotions effectively, improving profitability, and driving category growth. The position works closely with customers, distributors, and internal cross-functional teams to ensure that company sales and marketing strategies are translated into effective and profitable in-store execution.
Key Responsibilities
- Assist in developing and executing annual and monthly sales plans for assigned modern trade accounts.
- Support the achievement of sales, volume, distribution, and profitability targets.
- Manage relationships and coordinate with key account buyers, distributors, and retail partners.
- Monitor sales performance, inventory levels, distribution, and account profitability.
- Ensure proper implementation of merchandising standards and in-store visibility.
- Coordinate and monitor promotional activities, including displays, discounts, and trade programs.
- Analyze sales data, market trends, competitor activities, and category performance to identify business opportunities.
- Assist in preparing account reviews, sales forecasts, business plans, and performance reports.
- Coordinate with Marketing, Supply Chain, Finance, and other departments to ensure smooth execution of customer requirements.
- Monitor product availability and help address out-of-stock and inventory concerns.
- Conduct regular store visits to evaluate execution, pricing, merchandising, and promotional compliance.
- Identify opportunities for distribution expansion, new listings, and category growth.
- Ensure that trade spending and promotional investments are properly monitored and aligned with business objectives.
- Support negotiations and business discussions with customers and retail partners.
- Ensure compliance with company policies, procedures, and customer requirements.
- Perform other related duties and special projects as assigned.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Management, Sales, or a related field.
- Preferably with 3–5 years of experience in Sales, Key Account Management, Channel Management, or Modern Trade, preferably within FMCG, food, or consumer goods.
- Experience handling supermarkets, hypermarkets, convenience stores, membership clubs, or national key accounts is an advantage.
- Strong understanding of modern trade operations, merchandising, promotions, distribution, and trade marketing.
- Strong analytical and numerical skills, with the ability to interpret sales and market data.
- Excellent negotiation, presentation, communication, and relationship-building skills.
- Proficient in Microsoft Office, particularly Excel and PowerPoint.
- Strong commercial and business acumen with a focus on sales and profitability.
- Highly organized and able to manage multiple accounts and priorities.
- Results-oriented, proactive, and capable of working independently and with cross-functional teams.
- Willing to conduct regular store visits and travel as required.
- Strong leadership and problem-solving skills.
- Flexible and adaptable, with the ability to work in a fast-paced and target-driven environment.
