Company Description Suyen Corporation is a leading lifestyle retailer in the Philippines, known for its dynamic portfolio of partnerships with exciting brands from around the world. Since 1987, the company has focused on versatility, diversity, and an entrepreneurial approach to meeting the demands of a fast-paced global retail market. Its ever-evolving portfolio reflects a deep understanding of customer needs and desires, as well as the latest trends in retail. Suyen Corporation embraces new technology and changing consumer behavior while maintaining a forward-looking, adaptive spirit that aims to help shape the future of retail.
Role Description The Assistant Product Marketing Manager is a full-time, on-site role based in Metro Manila. This role supports the development and execution of product marketing plans, including assisting with go-to-market strategies, promotional campaigns, and brand positioning for assigned products and brands. Day-to-day responsibilities include coordinating market research activities, analyzing customer and competitor data, and translating insights into actionable marketing initiatives. The role also involves collaborating with product management, sales, and cross-functional teams to ensure alignment on product launches, pricing, and messaging. The Assistant Product Marketing Manager monitors campaign performance, prepares reports, and contributes to continuous improvement of marketing strategies and retail experiences.
Qualifications
- Candidates should possess strong Market Research skills, including data analysis and interpretation of customer and competitor insights.
- Candidates should possess skills in Go-to-Market Strategy and Product Marketing to support launches, positioning, and promotional plans.
- Candidates should possess experience in Product Management to coordinate product life cycle activities and feature prioritization.
- Candidates should possess Sales-related skills, such as collaborating with sales teams on merchandising, channel strategies, and sales enablement materials.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong written and verbal communication skills, with the ability to present findings and recommendations clearly.
- Proficiency in MS Office and familiarity with digital marketing tools or analytics platforms is beneficial.
- Experience in retail, lifestyle brands, or fast-moving consumer goods is an advantage.
- Ability to work collaboratively, manage multiple projects, and adapt to a fast-changing environment.
