Develop and implement comprehensive marketing strategies to support Sales for live Affordable Housing projects, including Terreno South, Stonewell, and Anahaw Homes.
Prepare and manage the marketing budget, conduct cost and expense analyses to optimize spending, and ensure efficient allocation of resources to maximize campaign effectiveness.
Perform competitor benchmarking and market analysis to identify trends, strategies, and initiatives executed across various channels.
Lead the development and production of marketing collaterals to support sales and marketing initiatives for brokers, project launches, site activations, and digital platforms.
Coordinate cross-functional requirementsincluding communications, logistics, and budget managementto ensure seamless execution of marketing initiatives.
Supervise and provide strategic direction to the Marketing Supervisor handling the socio-economic projects of Rockwell Land.
