Assistant Marketing Manager

Assistant Marketing Services Manager

Position Summary:

Responsible for driving the success of in-store product categories through strategic promotions, merchandising activations, and campaign execution. This role ensures that all category-driven initiatives translate into measurable sales growth, increased foot traffic, and improved customer engagement.

Reporting to the Marketing Manager, this role acts as the bridge between merchandising, operations, and marketing; turning products strategies into compelling, high-converting in-store experiences.

Duties and Responsibilities:

• Develop category marketing strategies and promotional campaigns to drive sales growth.
• Execute in-store activations and seasonal campaigns across all stores.
• Monitor campaign performance, ROI, and customer engagement metrics.
• Collaborate with cross-functional teams to ensure seamless execution and customer experience.

Job Qualifications/Requirements:

• Have a minimum of 6 to 8 years of experience in product marketing, category management, retail / trade marketing, and events activation
• Have strong experience in promo planning, in-store activations, and retail campaign execution
• Have a deep understanding of consumer behavior, shopper journey, and retail trends
• Be highly analytical with experience in sales tracking, SKU performance, and campaign ROI measurement
• Strong project management and stakeholder management skills
• Experience working closely with merchandising, buying, and store operations teams