Assistant Marketing Manager

A leading beauty and personal care company is seeking an Assistant Marketing Manager to support the growth and development of its portfolio of consumer brands. This role will contribute to brand building, consumer engagement, and commercial growth through integrated marketing strategies spanning digital marketing, e-commerce, and trade activation.

What youll do:

As an Assistant Marketing Manager, you will support the development and execution of marketing strategies for assigned beauty and personal care brands. Working closely with Sales, Trade Marketing, E-commerce, and other cross-functional teams, you will help drive brand growth, consumer engagement, and commercial performance.

• Support the development and execution of brand strategies aligned with overall business objectives.
• Contribute to end-to-end brand building initiatives, including brand positioning, consumer insights, campaign development, and brand equity growth.
• Develop and execute integrated marketing campaigns across digital, social media, e-commerce, retail, and other consumer touchpoints.
• Support trade marketing initiatives and activations to drive product visibility, consumer engagement, distribution, and sales.
• Work closely with Sales and Commercial teams on trade programs, in-store activations, promotions, and channel-specific initiatives.
• Support annual brand planning, marketing planning, campaign development, and budget management.
• Monitor consumer trends, market developments, competitive activity, and category performance to identify growth opportunities.
• Track campaign and brand performance through relevant KPIs, sales data, and consumer insights.
• Collaborate with internal stakeholders and external agencies to ensure effective execution of marketing initiatives.
• Manage, coach, and support the development of junior marketing team members.
• Prepare marketing reports, presentations, and business updates for senior stakeholders.

What you bring:

• Bachelors degree in Marketing, Business, Communications, or a related discipline.
• Up to 6 years of marketing experience within the FMCG industry, ideally with exposure to beauty, skincare, personal care, hair care, or cosmetics.
• Strong experience in brand management and brand building, with exposure to developing and executing initiatives that drive consumer engagement and brand growth.
• Demonstrated experience across both digital marketing and trade marketing, including digital campaigns, social media, e-commerce, trade activations, in-store initiatives, and channel marketing.
• At least 12 years of people management or team leadership experience.
• Strong understanding of consumer insights, brand strategy, category dynamics, and go-to-market planning.
• Commercially minded, with the ability to connect marketing initiatives to business and sales performance.
• Strong communication, presentation, analytical, and project management skills.
• Ability to collaborate effectively with cross-functional teams and external agencies.
• Experience supporting marketing budgets and campaign performance tracking.

What sets this company apart:

This is an exciting opportunity to join a well-established and growing beauty and personal care organisation with a strong portfolio of consumer brands. The role offers the opportunity to contribute to strategic brand-building initiatives across digital, e-commerce, consumer marketing, and trade activation, while developing further experience in people management and commercial marketing.

Whats next:

If youre an FMCG marketing professional with experience in beauty, skincare, personal care, hair care, or cosmetics, and youre passionate about building brands and driving growth through integrated digital and trade marketing strategies, this Assistant Marketing Manager opportunity could be your next career move.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.