Assistant Marketing Manager

Our mission is to build reliable, affordable brands loved by locals, while modernising and elevating the traditional coffeeshop experience.

We are seeking a commercially minded, digitally savvy and trend-driven Assistant Marketing Manager to support the growth of food, retail and building local brands. This role works closely with the respective management team with strong cross-functional collaboration across operations and external partners.

Who We're Looking For

The commercially minded and results-driven individual who is creative yet operationally disciplined.

This person is a strong stakeholder manager who can work across marketing and operations and most importantly has a Passion for food, retail and building local brands!

Key Responsibilities

Marketing & Brand Growth

Campaign Strategy & Execution

. Platforms and loyalty initiatives.

. Drive initiatives to increase footfall, delivery sales and brand engagement.

. Track, analyse and report on campaign performance with actionable insights for optimisation.

Digital & Social Media

. Manage and grow official social media platforms and digital channels.

. Develop engaging, trend-driven content that resonates with local audiences.

. Stay ahead of social trends, viral movements and emerging digital formats to keep brands culturally relevant.

. Work closely with agencies, content creators, media and KOLs to amplify brand reach.

. Support paid media planning and performance marketing efforts.

AI & Innovation

. Leverage AI tools to enhance marketing efficiency, content creation, campaign ideation and data analysis.

. Experiment with new digital technologies and platforms to improve productivity and creative output.

. Continuously explore innovative ways to modernise traditional F&B marketing approaches.

Brand & Communications

. Ensure consistency in brand positioning and visual identity across all touchpoints.

. Design& develop marketing collaterals (print and digital) and oversee production timelines.

. Work closely with operations teams to ensure effective campaign rollouts at outlets.

. Manage customer feedback channels and support reputation management.

Market Intelligence& Partnerships

. Conduct competitor and industry research to identify growth opportunities.

. Maintainstrong relationships with delivery aggregators and strategic partners for jointcampaigns.

. Coordinatewith POS vendors and internal teams on pricing updates and promotionalmechanics.

Requirements

. Positiveworking attitude with a good personality.

. Min.3years of relevant experience in marketing.

. Candidate must possess at least a Diploma or Degree in Marketing/Business or similar subject

. Highly organised, responsive and able to manage multiple projects in a fast-paced environment.

. Results-oriented, independent, strong work ethic, and a strong team player.

. Strong communication skills in English and Chinese (to liaise with stakeholders and tenants).

. Social Media Analytics and advertising experience with a good knowledge of the F&B industry will be an advantage.

. Strong interest in social media trends, pop culture and viral content, SEO, SEM, WordPress, HTML (not a must)

. Comfortable using AI tools for content creation, research and workflow efficiency.

. Proficient in Canva, Photoshop, Illustrator or other design software.

. Responsive in dealing with multiple stakeholders in a deadline driven environment.

. Proficiency in MS Word, PowerPoint and Excel.

. Experience in online marketplaces and e-commerce would be a plus.

Please kindly include the following information in your resume.