Assistant Manager, Marketing & Communications, Philippines
The Assistant Manager, Marketing & Communications will be responsible for planning and executing marketing and communications initiatives for Plaza Premium Group in the Philippines. Based in Cebu, this role drives brand awareness, strengthens strategic partnerships, manages events, and supports local media and public relations efforts to support business growth and enhance the customer experience.
This position works closely with local, regional, and global stakeholders to position Plaza Premium Group as the leading airport hospitality brand in the Philippines, including key locations like Cebu and Clark, as well as any upcoming new openings.
KEY RESPONSIBILITIES
1. Marketing & Communications Strategy
- Develop and implement integrated marketing and communications strategies for the Philippines, aligned with regional and global objectives.
- Localize global campaigns to suit the Philippine market and customer preferences.
- Drive brand awareness and engagement across Plaza Premium Lounges, Aerotel, Allways, and Airport Dining outlets.
- Develop annual marketing plans, campaign calendars, and communication roadmaps.
- Conduct market research and analyse industry trends, competitor activities, and customer insights to identify growth opportunities.
- Ensure alignment of marketing initiatives with business and commercial objectives.
2. Partnerships & Stakeholder Engagement
- Build, maintain, and strengthen strategic marketing and brand partnerships to enhance visibility, customer engagement, and brand affinity.
- Identify and collaborate with lifestyle and consumer brands, including FMCG, retail, sports, fashion, shopping malls, entertainment, and major events.
- Conceptualise and execute co-branded campaigns, experiential activations, and promotional initiatives across lounges, Aerotel, and F&B outlets.
- Source sponsorships and cross-promotional opportunities that elevate the brand and guest experience.
- Work closely with internal commercial teams to support airline, bank, OTA, and travel trade partnerships through integrated marketing initiatives.
- Collaborate with tourism boards, airport authorities, and event organisers on joint campaigns and promotional activities.
- Represent the company at networking sessions, industry events, and partnership meetings.
- Track and evaluate partnership performance using defined KPIs and ROI metrics.
3. Events & Activations
- Plan, organise, and execute on-ground and virtual events, including:
- Lounge engagement initiatives
- Aerotel activations
- Airport dining and F&B promotions
- Product launches and festive celebrations
- Manage media events, brand launches, and customer appreciation initiatives.
- Coordinate with internal stakeholders, vendors, and agencies to ensure seamless execution.
- Oversee event logistics, budgeting, and timelines.
- Measure and report on event performance and effectiveness.
4. Media, Public Relations & Communications
- Build and maintain strong relationships with local media.
- Manage media inquiries, interviews, and press conferences.
- Identify opportunities for positive media exposure and thought leadership.
- Monitor media coverage and manage reputational risks.
- Support influencer collaborations and public relations campaigns.
5. Brand Management
- Ensure brand consistency and compliance with corporate guidelines across all touchpoints.
- Oversee the development of marketing collaterals, promotional materials, and creative assets.
- Identify opportunities to enhance customer engagement and guest experience.
6. Reporting & Performance Management
- Track and report on marketing performance, campaign effectiveness, and ROI.
- Prepare regular reports, presentations, and dashboards for management.
- Leverage data analytics and business intelligence to guide decision-making.
QUALIFICATIONS & REQUIREMENTS
- Bachelor's degree in Marketing, Communications or a related discipline.
- At least 5 years of experience in marketing, communications, public relations, or partnerships.
- Experience in hospitality, aviation, travel, lifestyle, or retail industries is preferred.
- Strong understanding of the Philippine market.
- Proven experience in partnerships, events, media relations, and brand management.
- Excellent written and verbal communication skills in English.
- Strong project management and stakeholder management skills.
- Data-driven, resourceful, and innovative with strong analytical abilities.
- Proficient in Microsoft Office and digital marketing platforms.
- Ability to work independently in a fast-paced and dynamic environment.
- Ability to collaborate with local, regional and international team members.
- Willingness to relocate and be based in Cebu, Philippines. (No relocation provided)
