SM Development Corporation is one of the leading names in Philippine real estate, delivering high-quality, well-planned developments nationwide. Committed to building a nation of homeowners, we seek top-caliber talent ready to make an impact.
Why Build Your Career with Us
You'll have the opportunity to build your career with a top residential developer. We provide access to continuous training and growth opportunities within a culture built on performance, discipline, and teamwork. Most importantly, you will contribute to high-impact projects that shape communities and create a real legacy.
Your Role, Your Impact
The Digital Campaigns Assistant Manager is responsible for creating and optimizing digital marketing campaigns that generate leads, attract customers, and improve overall marketing performance. This role oversees campaign management, CRM administration, marketing automation, and performance tracking to support business growth.
Duties and Responsibilities
- Develop and execute performance marketing strategies aligned with business objectives.
- Plan, set up, launch, manage, monitor, and optimize campaigns across Meta, Google, TikTok, LinkedIn and other digital platforms
- Implement campaign structures, audience targeting, bidding strategies, creative testing, and budget optimization initiatives to maximize campaign performance.
- Analyze campaign performance, CRM data, and customer behavior to generate actionable insights and recommendations.
- Prepare regular performance reports and dashboards to support data-driven decision-making.
- Manage and optimize HubSpot CRM and support lead management, customer segmentation, and lifecycle marketing.
- Develop and implement lead nurturing programs, marketing automation workflows, and email marketing campaigns.
- Drive qualified lead acquisition and optimize the customer journey from awareness to conversion.
- Ensure accurate implementation of tracking pixels, conversion events, UTM parameters, and analytics tools.
- Work closely with Brand, Creative, Web, Digital Sales, and other business units to deliver integrated digital marketing campaigns.
- Coordinate the deployment of digital assets, including videos, reels, and other campaign creatives across digital channels.
- Support lead generation, engagement, audience growth, and brand awareness initiatives to strengthen SMDC's digital presence.
Who We're Looking For
- Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
- Minimum of 5 years of experience in Performance Marketing, Digital Marketing, or Digital Campaign Management.
- Hands-on experience in setting up, managing, and optimizing campaigns across Meta, Google, TikTok and other digital platforms
- Experience in HubSpot CRM, marketing automation, and lead nurturing programs.
- Meta and Google Certifications are preferred but not required.
- Strong analytical, communication, project management, and problem-solving skills.
If you believe homes should inspire a life worth living—not just a place to be, then you're one of the Good Guys we're looking for.
