Assistant Brand Marketing Manager

Position Overview

The Assistant Brand Marketing Manager will support the development and execution of marketing strategies and campaigns for the company's kiosk and restaurant businesses. The role is responsible for strengthening brand presence, driving customer traffic and sales, supporting product and promotional launches, and ensuring consistent brand execution across all customer touchpoints.

The position will work closely with Operations, Product Development, Digital Marketing, Creative, Finance, and external agencies to develop and execute relevant, customer-focused marketing initiatives that support business growth.

Key Responsibilities:

1. Brand Strategy & Planning

• Support the development and execution of brand strategies for kiosk and restaurant channels.
• Develop marketing plans aligned with business, sales, and brand objectives.
• Ensure consistent brand positioning, messaging, and visual identity across stores, kiosks, digital platforms, and other customer touchpoints.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities for growth.

2. Campaign & Promotional Management

• Plan and execute integrated marketing campaigns to drive store traffic, transactions, and sales.
• Develop and manage promotional campaigns, seasonal programs, limited-time offers (LTOs), and other brand activations.
• Coordinate campaign requirements, timelines, creative assets, and execution with relevant stakeholders.
• Ensure marketing campaigns are properly implemented across restaurants and kiosks.
• Conduct post-campaign reviews and recommend improvements based on performance.

3. New Product & LTO Launches

• Support the end-to-end marketing launch of new products, menu innovations, and LTOs.
• Develop campaign briefs and coordinate with Product Development, Operations, and Creative teams.
• Ensure marketing materials and communication are available and properly deployed prior to launch.
• Monitor product performance and customer response after launch.

4. Store & Kiosk Marketing

• Develop marketing initiatives that address the specific needs of restaurant and kiosk locations.
• Support local/store-level marketing activities to increase awareness and customer traffic.
• Partner with Operations to ensure effective execution of in-store and on-site marketing programs.
• Identify opportunities for location-based promotions and activations.

5. Digital & Social Media

• Support digital marketing and social media campaigns that increase brand awareness, engagement, and customer acquisition.
• Work with internal teams and agencies to develop relevant content and digital assets.
• Monitor digital campaign performance, customer engagement, and online trends.
• Ensure digital communication remains consistent with brand guidelines.

6. Consumer & Market Insights

• Conduct market and competitor research to understand consumer preferences and industry trends.
• Analyze customer feedback, sales results, and campaign performance.
• Translate consumer and market insights into actionable marketing initiatives.
• Identify opportunities to improve customer experience and brand relevance.

7. Agency & Cross-Functional Management

• Coordinate with creative, media, digital, PR, and other marketing agencies.
• Manage project timelines, deliverables, and campaign requirements.
• Work closely with Operations, Product Development, Finance, Procurement, and other stakeholders to ensure seamless execution.
• Prepare marketing presentations and updates for management.

8. Marketing Performance & Budget Management

• Monitor marketing budgets and campaign expenses.
• Track campaign KPIs, sales impact, customer engagement, and ROI.
• Prepare regular marketing performance reports and recommendations.
• Ensure marketing initiatives are delivered within approved timelines and budgets.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• 3–5 years of experience in brand marketing, consumer marketing, trade marketing, or a related function.
• Experience in QSR, restaurant, food & beverage, retail, FMCG, or other consumer-facing industries is highly preferred.
• Experience handling brand campaigns, product launches, promotions, and store-level marketing.
• Strong understanding of both traditional and digital marketing.
• Experience managing creative and/or marketing agencies is an advantage.
• Strong project management and stakeholder management skills.
• Good analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Highly organized and able to manage multiple campaigns and priorities simultaneously.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.

Key Competencies

• Brand Management
• Consumer & Market Understanding
• Campaign Management
• Commercial & Business Acumen
• Project Management
• Digital Marketing
• Creative Thinking
• Data & Analytical Skills
• Stakeholder Management
• Communication & Presentation
• Results Orientation

Key Performance Indicators

• Sales and transaction growth from marketing initiatives
• Store and kiosk traffic
• Campaign reach and engagement
• New product/LTO performance
• Campaign ROI
• Customer acquisition and engagement
• Timeliness and quality of campaign execution
• Brand awareness and brand health
• Marketing budget utilization

Internal Stakeholders

• Marketing / Brand Team
• Restaurant & Kiosk Operations
• Product Development
• Digital Marketing
• Finance
• Procurement
• Business Development
• Senior Management

External Stakeholders

• Advertising & Creative Agencies
• Media Partners
• Digital Platforms
• Suppliers and Vendors
• Influencers / Content Creators
• Other Marketing Partners