Assistant Brand Manager

DUTIES & RESPONSIBILITIES:

• Develop and execute short- and long-term consumer awareness and trial generation plans, with strong focus on digital and on-ground activations.
• Support the development of brand strategy, brand architecture, and brand guidelines.
• Lead branding and 5Ps strategies for new categories and brand entries.
• Design and execute a holistic consumer experience across the full marketing funnel, with proper tracking and performance measurement.
• Lead innovation projects from concept development to launch, including financial planning and evaluation.
• Collaborate closely with internal teams and external partners such as agencies, sales teams, and suppliers.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Management, Communications, or related fields; MBA is an advantage but not required.
• At least two years of experience in brand marketing, preferably in FMCG, though candidates from agencies, tech, startups, or related industries are welcome.
• Open to fresh graduates or early-career professionals with a strong growth mindset and demonstrated initiative.
• Strong foundation in FMCG marketing, consumer insights, and consumer experience–driven decision-making.
• Adept in project management, brand planning, performance tracking, and stakeholder coordination.
• Creative, digitally inclined, and knowledgeable in digital marketing.
• Strong communication skills and ability to work with diverse stakeholders.