Assistant Brand Manager

Key Responsibilities

Brand Management

• Assist in developing and implementing annual brand plans and marketing calendars.
• Monitor brand performance, sales trends, and consumer insights.
• Support initiatives that strengthen brand awareness, preference, and loyalty.

Product Development & Innovation

• Coordinate with R&D and Operations on new product launches and product improvements.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Assist in packaging development and product positioning.

Marketing Campaigns

• Plan and execute marketing programs, seasonal campaigns, and promotional activities.
• Coordinate with agencies and internal teams for advertising, digital content, and in-store merchandising.
• Monitor campaign effectiveness and provide post-campaign evaluations.

Business Analysis

• Track sales performance, market share, and profitability of assigned product categories.
• Prepare reports and presentations for management review.
• Analyze consumer behavior and recommend actionable insights.

Cross-Functional Collaboration

• Work closely with Sales, Retail Operations, Procurement, and Supply Chain teams.
• Ensure alignment of marketing activities with business objectives and operational capabilities.

Qualifications

• Bachelor's Degree in Marketing, Business Management, Advertising, Communications, or related field.
• Minimum of 2-4 years of experience in Brand Management, Category Management, Product Marketing, or FMCG/Food Retail Marketing.
• Experience in food, bakery, restaurant, FMCG, or consumer goods industry is highly preferred.
• Strong analytical and project management skills.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.