Assistant Brand Manager (F&B)

About the Role

The Assistant Brand Manager supports the growth and development of the client's brand by leading marketing projects, new product launches, integrated marketing communications, media planning and buying, and product portfolio initiatives. The role translates brand and business objectives into well-planned, consumer-relevant marketing programs and ensures timely, effective execution across the food-service kiosk network. As an individual contributor, the role takes ownership of assigned projects and product categories, proactively manages cross-functional stakeholders, identifies potential bottlenecks, and drives initiatives from planning through execution and post-launch evaluation.

Responsibilities

Job Level

• Assistant Manager / Officer III – Individual Contributor
• Reports to
• Senior Brand Marketing Manager

• Project Management & Marketing Execution
• Lead assigned marketing projects from planning through execution and post-project evaluation.
• Develop project plans, timelines, milestones, deliverables, and resource requirements.
• Coordinate with cross-functional teams and external partners to ensure timely completion of deliverables.
• Proactively identify project bottlenecks and risks and work with stakeholders to resolve them.
• Track project progress and communicate status, issues, and recommendations to the Senior Brand Marketing Manager.

• New Product Development & Launch Management
• Lead new product launches from concept development through testing, commercialization, launch, and post-launch evaluation.
• Coordinate product development requirements with Operations, Supply Chain, Finance, Creative, and other relevant teams.
• Develop launch plans covering product positioning, target consumers, pricing inputs, promotional support, communications, and in-store execution.
• Ensure launch materials and activities are completed in time for rollout across the kiosk network.
• Monitor new product performance and recommend actions based on consumer and business results.

• Product Portfolio Management
• Monitor the performance of products within the assigned portfolio using sales, consumer, and operational information.
• Identify opportunities for product innovation, improvement, promotion, rotation, and phase-out.
• Assess portfolio opportunities based on consumer relevance, commercial potential, brand fit, and kiosk operational feasibility.
• Support portfolio reviews and prepare recommendations for product additions, enhancements, or rationalization.

• Brand, IMC & Media Management
• Develop and execute integrated marketing communications programs aligned with brand and business objectives.
• Translate campaign objectives into relevant channel strategies, creative requirements, and execution plans.
• Develop media plans and coordinate media planning and buying activities with internal and external partners.
• Monitor media delivery and campaign performance and recommend optimization opportunities.
• Ensure brand consistency across digital, social, in-store, and other consumer touchpoints.

• Consumer, Market & Business Insights
• Monitor consumer behavior, market trends, competitor activities, product performance, and campaign results.
• Analyze available data to identify opportunities and support marketing recommendations.
• Translate insights into actionable initiatives that improve consumer engagement, product performance, and brand growth.
• Conduct post-campaign and post-launch reviews to identify learnings and opportunities for improvement.

• Standards
• Institute internal safeguards on funds, assets, company properties and recommend improvements to maximize efficiency of facilities and equipment.
• Monitor compliance of projects to all regulatory requirements
• Enforce and follow the Employee Code of Conduct

• Ad Hoc
• Perform other tasks that may be assigned either individually or as part of a committee.

Qualifications

• Work Experience
• At least 4 years of marketing experience, preferably in brand management, consumer marketing, food service, retail, FMCG, or a related industry.
• Demonstrated experience in project management and end-to-end marketing execution, new product development and launch management, and integrated marketing communications and media planning/buying.

• Education
• Bachelor's degree in Marketing, Business, or a related field.

Required Skills

• Knowledge
• Brand and marketing management principles, integrated marketing communications, new product development and go-to-market planning, product portfolio management, media planning/buying and performance evaluation, consumer and market insights, and basic understanding of food-service and kiosk operations.

• Skills
• Strong project management and execution skills; strong communication, presentation, and storytelling skills; proficiency in Microsoft Office applications (PowerPoint, Excel, Word); ability to develop and manage integrated marketing campaigns and media plans; and ability to analyze sales, consumer, campaign, and product performance data.

• Attitude / Abilities
• Takes ownership and proactively drives assigned projects and categories; able to anticipate bottlenecks and keep projects moving toward targets; able to translate strategy into clear marketing plans; creative and consumer-focused; able to work effectively across Marketing, Operations, Supply Chain, Finance, Creative, Franchise, and external partners; comfortable managing multiple projects, priorities