At Warner Music Group, We're a Global Collective Of Music Makers And Music Lovers, Tech Innovators And Inspired Entrepreneurs, Game-changing Creatives And Passionate Team Members. Here, We Turn Dreams Into Stardom And Audiences Into Fans. We Are Guided By Three Core Values That Underpin Everything We Do Across All Our Diverse Businesses
- Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: International Artist Strategy Manager, Phillipines
Reports To: International Artist Strategy Lead, SEA
Department: International Artist Strategy
Location: Manila, Philippines
A Little Bit About Our Team
You'll be joining the International Artist Strategy team. We are a group of creative, data-driven marketers dedicated to breaking global sounds into local markets. In this role, you'll be the bridge between our world-class international roster and the vibrant, music-loving audience in the Philippines. Working closely with our SEA Lead and the broader SEA team, you will turn global priorities into local movements, ensuring our artists don't just land on charts, but become part of the local cultural fabric.
Your Role
As our International Artist Strategy Manager, you are the architect of growth for a diverse roster of global stars and emerging talent within the Philippines. You'll spend your days blending fan insights with high-level creativity to design marketing campaigns that move the needle. Whether you're brainstorming a viral social moment, coordinating with Repertoire Owners, or optimising a digital ad spend, you are the engine driving artist development in one of the world's most exciting music markets. It's fast-paced, loud, and incredibly rewarding. It is a role where your strategic pulse meets the rhythm of the fans.
Here You'll Get To
- You will develop and execute tailored marketing strategies that drive audience growth and market positioning for our international roster.
- You will collaborate directly with Repertoire Owners (ROs) to align local campaign goals with global artist priorities.
- You will champion an audience-first approach by using fan insights and cultural trends to shape every campaign decision.
- You will organise and partner with the Audience, Insights, and Partnerships teams to build robust CRM and social media initiatives that deepen fan engagement.
- You will brief and manage high-impact advertising campaigns, utilising A/B testing and data analysis to maximise marketing investment.
- You will manage campaign budgets with precision and ensure all activity is delivered effectively in consultation with Finance and Artist Management.
- You will stay at the cutting edge of the industry by identifying new platforms and technologies to keep our marketing innovative and fresh.
- You will serve as a key communicator who provides clear updates and campaign post-mortems to internal stakeholders across the SEA region
About You
- You have proven experience in marketing or campaign management within the music, creative, or entertainment industries.
- You are a detail-oriented project manager who can juggle multiple artist timelines without missing a beat.
- You enjoy diving into the data and using an analytical mindset to measure campaign success and find new opportunities for growth.
- You are passionate about music and culture, with a deep understanding of how fans in the Philippines consume and share content.
- You will be a proactive, can-do collaborator who thrives in a team environment and fosters an inclusive workplace.
- You have a strong grasp of the digital landscape, including social media platforms, streaming ecosystems, and audience engagement tools.
We'd Love It If You Also Had
- You have established relationships within the local Philippine media or digital agency landscape.
- You possess experience working within a regional or multi-territory structure (SEA experience is a plus!).
- You have a track record of recognising and executing viral or non-traditional marketing stunts that captured public attention.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are
Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply
Click the Apply link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
