Area Sales Manager

Company Description

Woofy Incorporated (Woofy WiFi), founded in 2019, is the Philippines fastest-growing prepaid broadband provider. Partnering with leading residential real estate developers, Woofy WiFi delivers high-quality, affordable WiFi broadband services to condominiums and apartment communities. Currently serving over 100,000 condominium units, the company is committed to expanding its reach by the end of 2024. Woofy WiFi leverages an innovative prepaid system to provide unlimited high-speed internet without the constraints of traditional service providers, ensuring seamless connectivity for its customers.

Job Title: Area Sales Manager

Department: Residential Sales Department

Location: One Esplanade Building / Field

Reports to: Residential Sales Head

Job Summary

The Area Sales Manager (ASM) is responsible for driving sales growth, managing multiple teams and territories, and ensuring operational excellence across assigned areas. This role focuses on achieving revenue targets, developing high-performing sales teams, and executing strategic initiatives in fast-paced environments such as ISP and FMCG industries.

Responsibilities

1. Sales Performance Management

• Drive achievement of sales targets across assigned areas
• Monitor daily, weekly, and monthly sales performance
• Identify gaps and implement action plans to improve results
• Ensure consistent growth and market penetration

2. Team Leadership & Development

• Manage and mentor Sales Managers and their teams
• Set clear expectations and accountability standards
• Conduct regular coaching, performance reviews, and field visits
• Build a high-performance and results-driven culture

3. Strategic Planning & Execution

• Develop area-level sales strategies aligned with company goals
• Analyze market trends, competitor activities, and customer behavior
• Recommend initiatives to increase revenue and customer acquisition

4. Operations & Process Compliance

• Ensure adherence to company policies, procedures, and controls
• Monitor proper handling of transactions, documentation, and reporting
• Address operational issues promptly and enforce discipline

5. Reporting & Analysis

• Prepare and present performance reports to senior management
• Provide insights, forecasts, and recommendations
• Track ROI of sales and marketing initiatives

Requirements

1. Industry Experience

·       Minimum 5-8 years of Area Sales / Territory Sales / Sales Manager experience in ISP, FMCG, or high-volume distribution.

·       Demonstrated experience leading multiple sales teams/locations and delivering area-level targets.

2. Team Leadership

·       Proven track record managing Sales Managers and field teams minimum 5 years .

·       Experience setting and achieving KPIs such as sales value, distribution coverage, dealer/retailer activation, and retention (as applicable).

3. Sales Performance & Reporting

·       Strong experience working with daily/weekly/monthly sales dashboards.

·       Ability to build and execute data-driven action plans (pipeline management, lead conversion, channel-wise performance).

4. Operational Compliance & Controls

·       Experience ensuring process compliance across teams.

·       Strong understanding of documentation, audit readiness, sales processes, and reporting discipline (as applicable).

5. Market & Route-to-Market Understanding

·       Experience improving market penetration and coverage using route planning and territory execution.

6. Field Leadership

·       Demonstrated capability to conduct regular field visits, ride-alongs, coaching sessions, and performance management.

·       Ability to identify execution gaps in the field and correct them quickly.

7. Communication, Negotiation & Stakeholder Management

·       Ability to influence channel partners, internal stakeholders, and senior management.

·       Strong negotiation skills for business development and commercial closures.

8. Education & Certifications (Optional but Strong)

·       Bachelor's degree in Business, Marketing, Financial Mgt, or related field (preferred).

·       Relevant certifications ( an advantage): Sales Management, Telecom/ISP Sales, Distribution Management, or Leadership training.