We are supporting our client, a leading global FMCG/consumer health company, in their search for an Area Brand Director to lead the Self Care portfolio across ASEAN.
About the Role
This role owns the region's 3-year brand strategy, drives innovation from idea to launch, and shapes the creative and communications that bring the brand portfolio to life across key markets. The successful candidate will work closely with Global Brand Directors, Country Managing Directors, and cross-functional teams (Design, Shopper, Sales, CDO) to turn strategy into activation on the ground.
What You'll Do
- Define the Area's 3-year strategic plan, product strategy, and P&L approach
- Lead the activation roadmap and creative/comms development for all major campaigns (TVC, digital, in-store, ecomm)
- Own innovation delivery — from stage-gate approval through post-launch review — across product, commercial, and sustainability initiatives
- Build and localize activation toolkits for key markets
- Drive productivity and base business continuity across the portfolio
- Shape digital and e-commerce strategy for the category
Must-Haves to Qualify
- FMCG marketing experience, ideally with OTC/Self Care exposure
- Proven innovation experience idea generation through project delivery and cross-org leadership
- Brand equity and creative/comms experience gained within FMCG
- Track record managing a brand or brand portfolio
- Strong commercial acumen P&L understanding, performance management, data-driven decision-making
- Matrix organization experience comfortable influencing multiple stakeholders (functions, markets, seniority levels) without direct authority
- Fluent English (additional languages a plus)
- Entrepreneurial, resilient, and able to work autonomously under pressure
Interested candidates are invited to apply, and we will present shortlisted profiles to our client for consideration.
