Position OverviewAs an Amazon PPC Specialist, you'll be responsible for strategizing, launching, managing, and optimizing sponsored ads across Amazon's advertising platform. You'll play a key role in maximizing ROAS, reducing ACOS, and scaling client accounts using a mix of automation, manual targeting, and strategic insights.
Key Responsibilities- Develop and manage Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Perform keyword research, competitor analysis, and market insights to inform advertising strategies.
- Monitor daily performance metrics such as ACOS, ROAS, CTR, and conversion rates.
- Optimize campaigns through bid adjustments, negative keyword strategies, and ad placement refinement.
- Conduct regular reporting and analysis with actionable insights and recommendations.
- Collaborate with brand managers and creatives to align ad copy, visuals, and promotional strategies.
- Stay current on Amazon Advertising trends, algorithm changes, and new ad features.
Qualifications- 2+ years of hands-on experience managing Amazon PPC campaigns.
- Strong knowledge of Amazon Ads Console, Seller Central, and keyword tools (e.g., Helium 10, Data Dive, Pacvue, Perpetua, etc.).
- Proven ability to drive strong performance metrics (ACOS, TACOS, ROAS).
- Strong analytical mindset with Excel or spreadsheet skills for data interpretation and reporting.
- Excellent attention to detail and ability to manage multiple accounts or campaigns simultaneously.
- Strong communication and organizational skills.
Preferred Skills- Experience with DSP (Demand Side Platform) campaigns is a plus.
- Familiarity with advertising automation tools (e.g., Quartile, Scale Insights).
- Experience with global marketplaces (e.g., Amazon UK, DE, CA).
- Amazon Attribution and brand analytics experience.
