AI-Enabled Demand Generation & Growth Manager

We are seeking an AI-Enabled Demand Generation & Growth Manager to build and operate a repeatable, scalable system for generating qualified leads, sales opportunities, and customer demand across our portfolio of businesses.

Our offerings span online certificate programs, corporate training, business acumen and AI acumen workshops, workplace well-being solutions, and on-site training delivered by professional trainers across a wide range of subject areas.

You will develop and execute growth strategies, identify target markets and decision-makers, run multichannel marketing and outbound campaigns, leverage Apollo, Zoho and AI-powered tools, and continuously improve the process of turning prospects into qualified opportunities.

This is a hands-on role for someone who combines B2B marketing, lead generation, commercial thinking, and practical AI expertise. You will be responsible for contributing to the strategy and fully executing it, using AI and automation to increase productivity and build a repeatable growth engine.

Our existing team handles initial demos and sales conversations, while the founder provides subject-matter expertise and supports final-stage closing. Your primary responsibility is to generate qualified opportunities, get the right meetings onto the calendar, and help our businesses grow.

What You'll Own1. Develop the Growth Strategy

• Define ideal customer profiles for our training and learning offerings, including industries, company sizes, buyer roles, business needs, and buying triggers.
• Prioritize campaigns rather than trying to market every product to every audience at once.
• Develop clear positioning and messaging around specific customer problems and the outcomes our solutions deliver.
• Build separate campaigns for different audiences and revenue streams while using shared tools and processes where practical.
• Test assumptions, learn from results, and refine the strategy based on evidence.

2. Build and Operate Our Lead-Generation Engine

• Use Apollo or comparable tools to identify relevant companies and decision-makers.
• Research prospects and build accurate, targeted prospect lists.
• Develop and manage email campaigns, outreach sequences, LinkedIn outreach, and other relevant channels.
• Use personalization and follow-up to generate meaningful engagement.
• Establish repeatable workflows for prospecting, outreach, qualification, and follow-up.

3. Grow TrainUp.com's Core Business

Our core business is the starting point for this role.

• Develop campaigns to attract individuals and organizations to TrainUp.com's certificate programs and training solutions.
• Identify opportunities to increase individual enrollment as well as corporate and group business.
• Generate corporate training inquiries for on-site and other relevant training solutions.
• Identify new audiences and customer needs that align with our existing portfolio.

4. Support Growth of Additional Initiatives

As our business evolves, you'll also support demand generation for additional offerings, including business acumen programs, AI-focused learning experiences, and workplace well-being solutions.

• Identify the relevant buyers and market opportunities for each offering.
• Develop distinct targeting, messaging, prospect lists, and campaigns.
• Validate demand through focused tests before committing significant time or budget.
• Track each initiative separately so we understand its performance and contribution to the business.
• Apply successful processes from one offering to another where appropriate.

5. Turn Our Expertise into Effective Marketing

Work with the CEO and team to turn our knowledge, products, and customer insights into marketing that supports customer acquisition.

This may include:

• LinkedIn posts and articles.
• Short videos and other practical content across social channels.
• Lead magnets and campaign resources.
• Targeted outreach and follow-up materials.
• Repurposing existing expertise and content for different audiences.

Content should support a defined commercial objective. We aren't looking for someone who posts simply to stay active or chases engagement without a clear path to qualified opportunities.

6. Build AI-Assisted Workflows and Automation

Use AI to make our growth engine more effective, efficient, and scalable.

• Use Apollo's AI features for prospect discovery, lead scoring, personalization, and sequence creation where appropriate.
• Apply LLMs to research, messaging, content development, campaign preparation, and analysis.
• Automate suitable prospecting, research, follow-up, CRM, and reporting workflows.
• Connect Apollo, Zoho CRM, campaign execution, and reporting where practical.
• Document workflows so the team can maintain and improve them over time.

7. Qualify Opportunities and Improve Conversion

• Establish clear qualification criteria for different offerings and campaigns.
• Generate meetings with relevant buyers who have a credible need or potential fit.
• Ensure the team receives useful context about each prospect, their needs, the campaign, and recommended next steps.
• Participate in selected client calls or review recordings to understand buyer needs, objections, qualification quality, and conversion outcomes.
• Use feedback from client conversations to improve targeting, messaging, offers, and follow-up.
• Work with the CEO and Learning Success Lead to identify ways to improve the customer-acquisition process.

This is not a sales-closing position. Your role is to generate and qualify opportunities, improve pipeline quality, and learn from the sales process so future campaigns become more effective.

8. Manage Pipeline and Performance

• Maintain accurate prospect, campaign, and opportunity information in Zoho CRM or the agreed systems.
• Track performance from initial outreach through qualified meetings, opportunities, proposals, and sales outcomes.
• Identify which audiences, messages, offers, and channels produce the strongest results.
• Review results weekly and make practical adjustments.
• Present a monthly growth review covering performance, lessons learned, pipeline, and recommended next steps.
• We value sound judgment and evidence-based decisions over activity for activity's sake.

What We're Looking For

We are looking for someone who combines hands-on execution with strong commercial judgment.

Required or strongly preferred:

• Demonstrated experience in B2B lead generation, demand generation, growth marketing, or business development.
• Hands-on experience with Apollo or comparable prospecting and sales-engagement platforms.
• Experience planning and executing outbound campaigns that generate qualified sales conversations.
• Strong written and verbal English and the ability to develop persuasive, professional marketing and outreach messaging.
• Practical experience using AI tools to improve prospect research, personalization, content production, and workflow execution.
• Understanding of B2B sales funnels, lead qualification, CRM processes, and pipeline metrics.
• Ability to manage multiple offerings and campaigns without losing focus on the highest-priority opportunities.
• Analytical thinking and a willingness to experiment, measure, and improve.
• Ability to work independently and collaborate effectively with a remote, international team.
• Strong organization, initiative, curiosity, and follow-through.

Experience with marketing automation, workflow platforms such as Make or Zapier, CRM systems, online learning products, corporate training, or professional development is advantageous.

We are open to candidates from growth marketing, demand generation, sales development, marketing operations, and related backgrounds. Demonstrated results and practical ability matter more than job titles or formal qualifications.

Nice to Have

• Experience with Zoho CRM, Clay, or comparable tools.
• Experience marketing to HR, L&D, leadership development, benefits, or business-unit buyers.
• Experience in corporate training, e-learning, learning technology, professional development, or workplace well-being.
• Experience supporting a US-based company or selling into US organizations.
• Experience testing multiple campaigns, offers, and acquisition channels with clear performance reporting.

Working Arrangements

This is a full-time remote position based in the Philippines.

You do not need to work a full US time zone or overnight shift. We need reasonable, agreed overlap with the team for collaboration and meetings, but the role is primarily focused on building and operating the growth engine.

You'll need reliable internet, clear communication, the ability to manage your own priorities, and the discipline to deliver measurable results in a remote environment.

Compensation: ₱100,000 – ₱125,000 per month, depending on experience and demonstrated capability.

Bonus potential: Quarterly based on performance. ₱100,000+

Target Start: November 23, 2026 (Kickoff during in-person Manila meetings)

Why Join Us

• Ownership: Build a growth engine across a portfolio of businesses rather than simply maintaining existing marketing activities.
• AI-enabled execution: Use modern AI tools and automation to improve how demand generation gets done.
• Variety: Work across online learning, corporate training, business acumen, AI acumen, and workplace well-being.
• Direct impact: Connect your work to qualified opportunities, learner enrollments, and business growth.
• Collaboration: Work closely with the founder and an established cross-functional team.
• Opportunity to grow: Help shape our marketing systems, commercial processes, and growth capabilities as the businesses expand. Earn bonuses and commissions.

Shortlisted candidates may be asked to complete a practical exercise focused on developing a targeted 30-day demand-generation plan using AI and modern prospecting tools.

We are particularly interested in candidates who can demonstrate both strategic thinking and hands-on execution.