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About the Role
The position shall be responsible for the design, implementation, and execution of communications strategy of all strategic initiatives of the agency distribution channel.
Roles and Responsibilities:
- Develop and execute the communication framework that will engage and support the Agency Distribution Channel in achieving its goals.
- Collaborate with management to develop and implement an effective communications strategy based on the strategic initiative.
- Write, edit, and distribute content, including publications, and other marketing material that communicates and promotes the agency channel's strategy
- Work hand in hand with the Incentive and Events Officers to determine the audience of agency campaigns and create a promotion strategy for these
- Seek opportunities to enhance the reputation of the agency distribution channel, and coordinate with the Brand and Communications Team as required.
- Design promotion materials and collaterals for distribution to the agency force
- Identify the appropriate channels for the distribution of promotion materials and collaterals
- Manage and maximize the content calendar for all agency-related communications
- Monitor actual spend on promotional materials
- Prepare a review of communications strategy
- Establish relevant communication platforms that will increase agency engagement, such as but not limited to social media platforms, activations, SMS, or email
- Integrate all brand equity and visual identity features in all initiatives, events, trips, and communication materials that will be released to the Agency
- Manage conflict as it arises and escalate to management.
- Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.
Minimum Job Requirements:
- Graduate of any communication or business-related course (i.e. Mass Communication, Marketing, Business Management, Business Administration)
- Background in communications is preferred
- Proficient in MS Office and presentation software applications
- Proficient in design and publishing software (Adobe InDesign, Adobe Photoshop, etc.)
- Excellent in oral and written communication skills
- Good interpersonal and presentation skills
- Creativity and innovativeness
- Basic project management skills
- Must be a self-starter and can work with minimal supervision
- Can work well with a team
