About BDO
BDO Unibank, Inc. is the Philippines leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise We Find Ways, we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.
Job Summary
This role is responsible for driving the growth of BDO Insure's portfolio through the conceptualization, development, and management of specialized products tailored for strategic partners and e-commerce.
Key responsibilities:
Product Development and Innovation
- Concept Generation: Identify market gaps and emerging consumer trends in the retail sector to conceptualize new insurance products or enhance existing ones
- Feasibility Analysis: Conduct thorough research on product viability, competitor pricing, and market demand
- Product Journey Design: Work with internal stakeholders (TSRU, Legal and Compliance, and other relevant bank units) and external partners to design end-to-end product journeys, ensuring they are simple, transparent, and user-friendly for the retail customer
- Regulatory Compliance: Ensure all products comply with internal BDO policies
- Performance Monitoring: Track, analyze, and report on the sales performance and customer feedback of the products launched, and propose enhancements based on data insights
Retail Landscape and Market Intelligence
- Consumer Insights: Analyze customer behavior within the retail landscape to understand purchasing motivations, risk perceptions and preferred channels
- Competitor Analysis: Regularly monitor competitor offerings, pricing strategies, and marketing campaigns to maintain a competitive edge
- Strategic Mapping: Identify potential affinity partners (e.g., retail chains, digital platforms, membership organizations)
Qualifications:
- Bachelor's Degree
- Deep understanding of the Filipino retail landscape to identify consumer pain points and translate them into attainable, marketable insurance solutions
- Minimum 3–5 years of experience in non-life insurance product development or marketing
- Excellent communication and presentation skills
- Strong project management and organizational skills
- The candidate must be willing to work on-site in Ortigas
